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Lal Salaam trailer is crucial

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Lal Salaam is set for release this Friday, 9th February. Rajinikanth plays a cameo role, and Vishnu Vishal and Vikranth play as lead heroes. Aishwarya Rajinikanth directed the film, AR Rahman composed the music, and Lyca Productions produced the film.

Even though it has big names and Rajinikanth’s presence, the movie still failed to create the buzz. The reason is the genre of the film. It was not a mass or commercial film but a film set on a cricket backdrop that deals with religious issues.

The team holds the trailer release, which also plays a significant role in the less hype. The movie is releasing this Friday, and the trailer is not released yet. The movie is going for censor today (5th February), and the trailer is expected to come out on 6th February. The trailer is very crucial for the film now, as films always need initial buzz to create a bigger interest in audiences. Now, more than word-of-mouth and reviews, the buzz on the film is playing a crucial role. Lal Salaam’s trailer has to work significantly to get a good opening.

The movie addresses a sensitive concept of religious issues, which might be the reason for the team to hold the trailer until censored. There was a buzz that the movie release was banned in Kuwait due to these issues. In the Middle East, there are censorship hurdles for content of this type, and recently, even the movie “Fighter” was banned. The team is hoping that the film will not face any hurdles, and in the Middle East, they are expected to clear obstacles, as the movie is said to not go against any religion and carries a great social message

Allu Arjun Set to Become South India’s Number One Hero

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Rajinikanth and Vijay: Leading Heroes with Strong Fanbase and Markets Across Five Southern States – Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, and Kerala. While Rajinikanth Sustains a Strong Market Over the Years, Vijay Emerges as a Competitor, Expanding His Reach in Recent Years.

At 73, Rajinikanth is in the final phase of his cinema career. Many anticipated Vijay would dominate South India in the years to come. However, Vijay recently announced his exit from cinema for politics, revealing his retirement from films in 2025.

Currently, in the Tamil industry, no other heroes have a strong South Indian market like Rajinikanth and Vijay. In Sandalwood, Yash has achieved significant success with the KGF series, but the performance of his next film in all markets remains to be seen. In Mollywood, there are no big heroes with a strong market in all southern states. While Dulquer Salmaan has a decent market, it is nowhere near the level of Rajinikanth and Vijay.

In Tollywood, several films have succeeded in Hindi belts but struggled to make an impact in Tamil and Malayalam markets. Even the biggest star, Prabhas, faced challenges in these regions. However, Allu Arjun is poised to emerge as South India’s number-one hero in the current scenario. He stands as one of the biggest stars in the Telugu states and has a strong market in Karnataka. In Malayalam, he has established his presence through consistent film releases. Notably, his film Pushpa has performed exceptionally well in Tamil Nadu

Allu Arjun’s upcoming film, Pushpa 2, is the most anticipated movie in Indian cinema and is expected to break records. Following this, he is teaming up with Tamil director Atlee, further expanding his market and poised to become the biggest hero in South India.

Guntur Kaaram, Ayalaan, and Two Latest Releases Set to Stream on OTT on the Same Date

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It’s raining Snakranthi releases on OTT platforms. After Saindhav and Guntur Kaaram, few more Sankranthi and recent releases are hitting the small screen. Saindhav was the first of the lot to hit the OTT platforms and made its premiere on 3rd February on Amazon Prime Video.

Here are the OTT streaming details of other movies.

Guntur Kaaram– Recently it was announced that Mahes Babu’s Guntur Kaaram will be releasing in Telugu, Tamil, Malayalam, Kannada and Hindi on Netflix on 9th February. This film was an average grosser at the box office and now it’s OTT response needs to be seen.

Capatina Miller– The film had an average run at the box office in Tamil and aflop in other languages. Overall this Dhanush starter ended up being an average box office fare. It will release on 9th February on Amazon Prime Video

Ayalaan – Sivakarthikeyan’s Ayalaan released alongside Captai Miller and will be releasing on OTT on same 9th Feb on SunNXT. The film did well in Tamil and did not release in other languages. Overall, it was a decent success at box office.

Kateera– Kannada film Kateera starring Darshan was released on 29th December. It was a huge blockbuster and collected 60Cr+ gross in Karnataka and ended up as one of biggest grossers in Kannada cinema. Kateera will stream on Zee 5 from 9th Feb.

Kalki Climax: An Epic Moment in Indian Cinema

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Prabhas’ Kalki is the most awaited pan-India biggie at the moment. Along with a massive budget and a fantastic star cast, the film also is an epic combination of technology and Hinduism Ithihasas. Kalki also features some large-scale VFX, and heavy technical values making it one of the toughest projects attempted so far.

The climax of the film is said to be a grand spectacle that’s never before experienced in Indian cinema featuring some of the biggest stars. The climax shoot is said to be planned from next week. The climax shoot will feature Prabhas, Kamal Haasan, Amitabh Bachchan, Deepika Padukone, Disha Patani, Dulquer Salmaan, Vijay Deverakonda, Nani, and few more stars.

There are many powerful cameo roles in the film which are done by big stars like Dulquer, Vijay Devarakonda, Nani, and others. Kalki is a two-part film and Kamal Hassan’s character will be introduced in the climax, setting the stage for an epic clash in part 2. The film is set to release on 9th May worldwide. The team will start giving big updates after this schedule ends.

Kamal Hassan’s Political Film Heads to Vijay

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H Vinoth after Thunivu narrated a story to Kamal Haasan which he liked. Vinoth spent full time on that script as per plan it had to go sets this year. But Kamal Haasan had already committed Maniratnam’s film, Kalki and Indian 2 divided into two parts. All these affected Vinoth’s film finally it was shelved. The subject was based on politics and would have suited Kamal Haasan’s image.

Now the buzz is that this script has gone to Vijay. The discussion has already taken place between Vijay and Vinoth. Vijay has already announced that his next film will be the last of his career and he will focus on politics after that. So there has been a huge anticipation ever since to find out who will be directing the last film.

Vijay is undoubtedly in the best form of his career with continuous commercial successes. Currently, he is busy with the film, GOAT (Greatest of All-Time) which is slated for June release and directed by Venkat Prabhu. This film is a time – traveling thriller.

Till now the buzz was that Karthik Subbaraj was the frontrunner for this last Thalapathy film. Now Vinoth has also joined the list. We need to see which director Vijay finally picks Fans seem to be excited for Vinoth’s project as it is a political subject and they feel it will benefit Vijay’s political debut.

Corporate Bookings in Hindi Belts Reach 150 Crore Mark in 2023

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Corporate bookings are nothing but producers putting the money into buying their own tickets. The shows run empty but collections are recorded as packed shows. This has been happening in Bollywood for a long time and In 2023 the Hindi belt saw massive corporate bookings. According to the Bollywood trade, these numbers were phenomenal and were never seen before. 

As per estimates, around Rs 150 crore worth of corporate bookings happened in 2023 in total. While this is a rampant practice, it was not that every single movie indulged in corporate bookings. Majorly, it is said to be five big people who were involved in these corporate bookings. These 5 include top heroes and producers.

Bollywood trade has maintained silence for a major part of last year when this trend was rampant. But now, everyone has started exposing these things as the situation is getting worse. Rs 150Cr spent for corporate bookings is not a small thing. It directly means manipulating the box office numbers to score records or to declare their film doing well. Some films even did these bookings to the extent of Rs 40Cr alone which is shocking.

Now we need to see if the trend continues this hard in 2024 as well or if it will stop considering the recent expose. Unfortunately, this trend is not limited to just Bollywood films, even south Indian movies are also indulging in this trend in Hindi belts.

Netflix Announces Streaming Date and Languages for Guntur Kaaram

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It’s raining Sankranthi releases on OTTs. After Venkatesh’s Saindhav, Mahesh Babu’s Guntur Kaaram is also making its way to its digital premiere. Netflix India has made an official announcement that the action entertainer will be released on 9th February.

https://twitter.com/netflix_insouth/status/1753999319718662202?s=46&t=Bv-q20xB8jNko6F0N3aEDQ

Starring Mahesh Babu and Sreeleela in lead roles, Trivikram’s Guntur Kaaeam was released from Sankranthi amidst below-par word of mouth and unfavourable reviews. Despite this, Guntur Kaaram managed to post good numbers at the box office and made a recovery of 90% worldwide. The film settled for an above-average status at the box office.

The film’s digital streaming rights were bought by Netflix for a record price in Mahesh Babu’s career. According to the streaming deal, the film was scheduled to stream 4 weeks after the theatrical release. The Netflix team announced the streaming just on the brink on 4 weeks.

Guntur Kaaram will stream on Netflix worldwide from 9th February. Audiences can catch the movie in Telugu, Tamil, Malayalam, Kannada, and Hindi. After Salaar and Animal, Guntur Kaaram is the third major release on the streaming giant within the last month.

Saindhav: Poorer OTT Response Than Theatres

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Saindhav was made on a very huge budget and Venkatesh was seen in a completely action-packed avatar with the film also featuring a big star cast. Initially, the film was planned for Christmas but due to Salaar, it was postponed to Sankranthi release. When it was moved to Sankranthi, everyone felt Saindhav team was taking a huge risk as the genre was not suitable for Sankranthi and the other three films’ genre were apt for family audiences.

It was clear way before the release that Saindhav was going to be the least preferred film for audiences and when the public talk and reviews opened below par, it failed to get the audiences to theatres even on festival days. The action thriller ended up as a big disaster with a single-digit closing share worldwide.

After the debacle in theatres, the movie was released in OTT within 3 weeks of release. The makers hoped for a revival of sorts in digital streaming. Few films may not work in theatres but in OTT they manage to impress and Saindhav makers hoped the same.

Saindhav was streamed on Amazon Prime Video from 3rd February. Shockingly, the film is getting poorer talk and response than theatres. From theatrical audiences, it had received below-par and poor responses. But from OTT audiences most of the responses are disastrous. They feel the film failed to connect emotionally or engage in action.

Pawan Kalyan’s OG: Huge Box Office Potential

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Normally star films have a huge buzz and craze organically. But few films will create a buzz that is a notch higher thanks to its casting, combo super exciting promotional content. Pawan Kalyan’s OG has managed to do just that with the title, Pawan Kalyan’s look and glimpse. It is one of the most hyped films in Tollywood and fans and the general audience have a great curiosity about this project.

The movie has reportedly completed 70% of shooting and the team is now waiting for Pawan Kalyan to join the sets. He will join shooting in June and complete the film without breaks. The team is simultaneously checking the output and editing and making other corrections in the meantime. The buzz is that the team is very very happy with the way the film has shaped till now. They are confident that it will be a powerful comeback from Power Star and a huge blockbuster at the box office.

Pawan Kalyan has also shown a lot of interest in this film, unlike other films in recent times. He is super excited about the content and loved Sujeeth’s making style. Sujeeth is a big fan of Pawan Kalyan hence the looks and output have come out well as we have already seen in the glimpse.

The team is happy with the output and the movie is already having massive buzz around it. It’s certainly set for huge box office records. The power storm is set to hit theatres on 27th September later this year.

Naa Saami Ranga Overseas Closing Collections – Disaster

As we all know, Nagarjuna’s latest flick, Naa Saami Ranga (2024), was well-received by the audience, resulting in decent collections during the Sankranthi weekend. As expected, the film crashed on weekdays, but the opening numbers saved the day for the buyers. This is sadly not the case with the overseas buyers. Here are the movie’s closing collections at the overseas box office.

Movie: Naa Saami Ranga (2024)

Territory: Overseas

Closing Collections (Gross):

  • North America: $118K
  • UK: $21K
  • Australia: $4.5K
  • UAE: 5.6K
  • ROW ~ $10K

Total (Gross): ~ 160K

Theatrical Rights Valuation: 2cr

Breakeven: ~ $500K

Verdict: Disaster

It’s surprising that a Sankranthi film had to bear heavy losses, even with positive talk. The movie’s failure at Overseas box office can be attributed to being a remake and, of course, having other films in competition like HanuMan (2024), which went on to become 5th highest grossing tollywood film in North America.