During the coronavirus pandemic, the OTT business has peaked for the cinema industry. Many filmmakers made profits despite the hurdles posed by the pandemic through digital business. This resulted in the rise of budgets, remunerations, and everything else. However, with the rise of OTT, the satellite business has declined significantly. Nonetheless, makers are okay with this shift as OTT platforms offer substantial amounts.
However, recently, OTT platforms are reportedly facing losses, prompting them to take careful steps. They are no longer buying all films for higher prices; instead, they selectively choose certain films and buy their rights. This change in strategy by OTT platforms has heavily impacted medium-budget and small films. Now, medium-budget films are reaching 100Cr budgets, believing they can recover through digital platforms. They are facing significant issues, leading to the shelving of many projects, even after official announcements.
Now, many medium-budget films in the final stage are struggling to secure an OTT deal. All medium-budget heroes are suffering due to this, excluding Nani. Regardless of the director, Nani’s films are doing huge business on OTT platforms, thanks to their recent success. Even “Hi Nanna,” which has been streaming for a long time, still trends in the top 10 on Netflix in both its Hindi and Telugu versions. All of Nani’s recent films have been acquired by Netflix, and they are performing exceptionally well for the platform.
Saripodhaa Sanivaaram rights were also bought by Netflix for a massive amount of 45Cr. Nani’s strong content selection is the reason behind these impressive numbers. In the theatrical business, tier 2 heroes are almost at the same level, but in the OTT business, Nani is miles ahead of other heroes
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