Nani’s strong content selection is working brilliantly for Producers. It is widely known that Actor Nani has created a nice image with his filmography for himself and the fans fondly call him as Natural Star. Without getting worried about results, the Jersey actor continually tries to do something new with every film.
Nowadays, many medium budget films are struggling due to decline of satellite business. The theatrical business and OTT platforms are also not offering the big prices like before and because of this many medium budget films are struggling to recover the amounts, while a few films are getting cancelled before going to the sets. Also, many films are revising the budgets.
But Nani’s films are doing great business without even star directors combinations. His strong content selection is the reason for this. Theatrically, he has good market to bring both class and mass audiences to the theaters according to the genre.
In Non-Theatrical markets, especially OTT platforms are ready to offer huge amount for Nani’s films. Because his films are working massively on OTT in all languages. Recently, Hi Nanna was trended on sensational note on Netflix in all languages and currently the Hindi and Telugu versions are trending in the top 10.
The same platform has bought Saripodhaa Sanivaaram for a massive price of 45Cr which is a record price in Nani’s career, The film’s theatrical and non-theatrical business is closing for big prices. Reportedly, 100Cr+ business is expected for the film. Nani’s strong content selection is working brilliantly for Producers.
The Dasara actor never goes with the form of the directors. It is widely known that he collaborated with Vivek Athreya for Ante Sundaraniki. Despite the film’s failure, Vivek Athreya is still a director worth keeping an eye on. He embodies the new wave of cinema in Tollywood that is both unconventional and rooted in sensibility.
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