Disney+ Hotstar, one of the leading OTT Streaming Giant has suffered a massive loss of its subscribers. The platform lost 4.6 million paid subscribers in the second quarter, which ended on April 1, 2023, marking the second consecutive quarterly decline in the number of subscribers to the streaming service which is owned by Disney Video.
This is Disney+ Hotstar’s biggest-ever quarterly subscriber dip since the media and entertainment conglomerate started disclosing the service’s paid member base in April 2020, surpassing the prior quarter’s 3.8 million paid member drop.
Disney+ Hotstar’s paid membership base was reduced to 52.9 million for the quarter, down 8 percent from 57.5 million paid members in the prior quarter.The decline in the paid subscribers came because the country’s leading streaming service no longer has access to key content offerings that were instrumental in driving its initial growth in India, which are IPL streaming rights and premium HBO content.
Last month, Warner Bros. Discovery signed an exclusive content partnership with Viacom18 to make JioCinema the new home for HBO, Max Original and Warner Bros. Content in the country. It was expected by all the experts that the streaming platform will be affected by missing such huge premium content.
We are hiring passionate and enthusiastic content writers who can create original stories. If you are interested in full time, part time or freelancing, email us at jobs@tracktollywood.com. You need to work a 5 hour shift and be available to write articles. Kindly include your sample articles. Applications without sample articles will not be encouraged.