Prabhas joined hands with director Maruthi for the first time for a horror comedy, The Raja Saab. The film is all set to be released on 9th January, and its ticket bookings have started overseas. But the USA bookings for The Raja Saab will make the producers worry about the film’s openings.
If we observe, Raja Saab does not have a massive combination of a star director and a star hero. The film also had multiple postponements. To say frankly, only Prabhas is an exciting factor for audiences in the film till now. The promotional content worked mixed for audiences, where one trailer was received well.
Prabhas’s Stardom Carries the Buzz for “The Raja Saab”
But the film’s first song did not work as expected. With this, only Prabhas is carrying the buzz, and the film will certainly witness big openings, thanks to his stardom, but if the team wants record openings, it has to excite audiences with continuous and attractive promotional content.
It’s important to note that the picture isn’t a solo release; it will face competition from other films during Sankranthi. Therefore, audiences will choose the promotional content that excites them the most.
Prabhas is undoubtedly the biggest star right now, and if directors effectively utilize his potential and presence, his stardom will generate significant box office numbers. He has consistently proven his star power, even without being paired with high-profile directors.
So, the directors need to excite audiences to an extent with promotional content, and then the actor will take care of it. We have seen this with Saaho, where Sujeeth was not a big director, but the promotional content worked well, and the film posted over 400 Cr gross worldwide with negative talk. Even for Kalki with Nag Ashwin, who only made two films before, Prabhas delivered a 1000 Cr film.
Coming to the USA, advance bookings of The Raja Saab have grossed around $115K, with more than 3 weeks left for the film. The past Prabhas movies usually had great advance bookings right from the start. So, these low USA numbers are a bit worrying, and the team needs to step up the promotions to create some serious buzz. The second song dropping tomorrow should help a lot too.
