In the current landscape of Telugu cinema, Nani has firmly established himself as the most reliable and promising hero in the Tier-2 category. At a time when many Tier-2 films are struggling to secure decent OTT deals and theatrical business, Nani stands out with his consistent choices and sharp judgment. His films are closing lucrative OTT deals at early stages and fetching solid theatrical prices, making them profitable ventures for producers and distributors alike.
However, one noticeable concern persists. While his movies perform exceptionally well on OTT platforms, gaining massive viewership and positive reception from audiences across languages, the same impact isn’t translating to theatres outside the Telugu states. Despite Nani’s sincere efforts in promoting his films across regions,visiting cities, interacting with local media, and building hype the footfalls in theatres from non-Telugu audiences remain underwhelming.
It’s a paradox where his films become hits on digital platforms after a quiet theatrical run in other languages. This trend highlights the need for a stronger theatrical pull in wider markets. Still, Nani’s consistent success with OTT and his growing pan-Indian recognition solidify his place as a dependable star who delivers content-driven, commercially viable cinema.
