Liger starring Vijay Deverakonda directed by Puri Jagannadh became a big disaster. The film brought many losses to the distributors especially to Warangal Srinu. Following this, many strikes happened but Puri Jagannadh didn’t care. Now, Double Ismart directed by Puri Jagannadh is set for release this August 15th. Liger’s losses have become a type of headache for Double Ismart now.
Double Ismart rights were brought by Prime Show Films and they discussed with Mythri Movie Makers for Nizam Release. But as said, Warangal Srinu and some exhibitors of Liger in Nizam are troubling the team of Double Ismart. It is believed that some big names are also invovled in this. The theatrical rights are valued at 54 crores.
On the other hand, Double Ismart three songs have released and the trailer is also planned on 4th August. The film is also facing a competition with Mr. Bachchan starring Ravi Teja directed by Harish Shankar. Recently the teaser of Mr. Bachchan has also been released and got good response. Need to see how Double Ismart fares with a competition from Mr. Bachchan. The film is very crucial for both Ram and Puri Jagannadh as both suffered failures with Skanda and Liger.