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SSMB29 – No Truth in Viral Gossip

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SSMB 29 has a massive craze among audiences even without an official announcement. Meanwhile, a viral gossip about the film is trending on the internet: the film is a two-part franchise with a budget of 1200 Cr.

But the closed sources to the team confirm it is a single-part film, but there will be a cliffhanger for other parts. It will have a proper ending, and they will do the shooting for a single part only.

There is a buzz that the team will end the film with scope for the next parts, but it will not happen immediately, and it will depend on how the film works and how it grows among the public.

There are continuous rumors going on about about Mahesh Babu and Rajamouli’s SSMB 29, as it is the biggest Indian film and targets global markets.

The team is likely to put on a press meet in November to release a glimpse and reveal all the details about the film.

The craze for the film is already very big, as the scale seems much bigger and beyond everyone’s expectations.

OG Breaks All-Time Record in America

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With three weeks left until its theatrical release, Pawan Kalyan’s OG creates history in America by becoming the fastest million-dollar pre-sales film for premieres.

The film’s pre-sales cross the million-dollar number with 3 weeks to release. This is an incredible achievement, and the action drama is all set to become Pawan Kalyan’s biggest grosser in America with pre-sales for premieres alone.

RRR, Kalki 2898 AD, Pushpa 2, and Coolie are the films that have opened with over 3 million premieres from Indian cinema, and Pawan Kalyan’s OG is on track to join this club.

We will have to wait and see the further trend of the film to know at what position it will settle in the upcoming days. The film’s craze is becoming unprecedented and it may go to higher level with trailer and other promotional content.

OG Andhra Business – Record Breaking Numbers

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Pawan Kalyan’s OG is all set for a grand worldwide theatrical release on 25th September. The film received record breaking numbers in Andhra business.

With Akhanda 2 postponement, the film will have a solo big release in theaters, and that is why in Andhra, OG business is doing a sensation. All areas have been sold for record prices for a Pawan Kalyan film by a huge margin.

The East Godavari rights have been taken by Kakinada Janasena MP Uday for 12.80 Cr, and the release will be through Anusree Films.

West Godavari rights are also bought by a Janasena leader for 9.60 Cr, releasing through Aakarsh Films.

Dilraju bought Uttarandhra Rights for 19.20 Cr, while the Guntur Rights are obtained by JPR Films for 14.40 Cr.

Krishna and Nellore area deals are in final negotiations. The entire Andhra business ratio for Pawan Kalyan’s OG is 80 Cr.

Naga Vamsi bags the Ceeded rights, while Dil Raju acquires the Nizam rights. The overall Telugu states’ rights of the film are at 160 Cr. This is one of the biggest business films in the Telugu states.

No Big Hype for This Weekend’s Films

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Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi are getting released in theaters this Friday. But, neither of this weekend releases has any big hype.

Nowadays, pre-release buzz plays a very crucial role for films, as audiences decide even before release whether they should go to a particular movie with pre-release buzz.

Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi releasing with zero hype

This is the reason for a few films not performing well, indeed with a positive WOM. As said above, this weekend’s releases, Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi, do not have big hype among audiences.

Despite both films having some big names, they still lack buzz and do not carry good advances, and they need substantial WOM to bring audiences to the theaters.

Another small film, Little Hearts, is getting released in theaters. The team promoted the film impressively, and they definitely succeeded in telling audiences that their movie is getting released on 5th September.

But that alone does not create hype or help the pre bookings. Even this film needs a big positive WOM to pull audiences towards the theaters.

Suriya Pairs with Nazriya

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Actor Suriya has several films in his lineup, and one of them is with Malayalam director Jithu Madhavan. It is said that Suriya will pair up with Nazriya for this film.

Suriya and Nazriya were supposed to work on a film under the direction of Sudha Kongara, but because of certain issues, the project went to Sivakarthikeyan, and the entire cast was changed for the film as well.

Now the latest reports from Kollywood media suggest Nazriya will act opposite Suriya in his next project.

Jithu Madhavan Brings Suriya – Nazriya Combo

Suriya has signed a film with Venky Atluri along with Malayalam director Jithu Madhavan. The film’s pre-production works are in progress. It will go on floors this year-end.

Suriya will appear and to play a police role in this film; Nazriya Fahadh is said to be in last talks for the lead actress character.

Shine Screens vs People Media Factory

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Shine Screens’ production Kishkindhapuri and People Media Factory’s Mirai are releasing on 12th September. The clash was said to be avoided, but both films are releasing on the same day.

Not long ago, the producers let everyone know that Kishkindhapuri is coming out on September 13. In the end, they decided to keep the original release date of September 12.

Koushik Pegallapati directed the film, featuring Anupama Parameswaran and Bellamkonda Sreenivas in the main roles. Today, they released the trailer, which was well-received. Both films target universal audiences, and everyone is excited to see which will win at the box office.

The competition between Shine Screens and People Media Factory does not end here. Prabhas’s The Raja Saab, which is backed by PMF, competes with Shine Screens’ production Chiranjeevi’s Mana Shankara Vara Prasad Garu, which is set to be released for Sankranthi 2026.

If we observe, in both situations, the Shine Screens team was the first one to announce the release date, but People Media Factory came into the race afterward. Mirai was announced for 5th September and was moved to 12 September.

Also, Prabhas and Maruthi’s Raja Saab, which was announced for 5th December, moves to Sankranthi 2026. So, it is a double clash between the production houses, and we will have to wait and see which team will end up on the winning side.

South Indian Films With $20M+ Overseas Gross

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Rajinikanth’s Coolie crossed another milestone at the box office. The film becomes the 10th film in South Indian Films to cross $20M+ in overseas gross. Superstar Rajinikanth has three films in the list, with Prabhas following him with two movies.

Here’s the list of South Indian films with $20M+ overseas gross collection:

  • Baahubali 2
  • 2 Point O
  • RRR
  • KGF 2
  • PS-1
  • Jailer
  • Leo
  • Kalki2898AD
  • Pushpa2
  • Coolie

As said above, at the age of 75, Superstar Rajinikanth still competes at the box office with 3 movies in the list, with Prabhas having 2 movies. 

Thalapathy Vijay has 1 movie with Leo, while Allu Arjun has Pushpa 2. Yash has one film with KGF 2. Ram Charan and NTR have RRR, while Vikram/Ravi Mohan/Karthi have one film with Ponniyin Selvan-1.

Overall, Rajinikanth and Prabhas lead the list of South Indian films to cross $20M+ in overseas gross collection.

Kishkindhapuri Trailer: True To It’s Genre

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Bellamkonda Sreenivas and Anupama Parameswaran’s Kishkindhapuri is all set to enthrall audiences in theaters from September 12, 2025. The Kishkindhapuri trailer has been released, and it impresses with its true nature to its genre. 

The trailer features the main couple leading a Ghost Walking Tour in Kishkindhapuri village. Everything looks good at the intriguing Suvarnamaya Palace, where the tour happens, but then things get weird on a Sunday night. 

However, out of nowhere, the palace fills with screams and strange events, frightening everyone. A ghost haunts visitors and speaks via a radio. The rest of the story is about how Anupama and Bellamkonda Sreenivas find out about the ghost’s identity and its motives and how they survive it.

Overall, the Kishkindhapuri trailer cut is solid, and it will definitely help the film in a big way at the box office. This genre has always worked well commercially.

Known for Chaavu Kaburu Challaga, Koushik Pegallapati takes the director’s seat for this film. Sahu Garapati of Shine Screens produced it, with music by Chaitan Bharadwaj.

Coolie 20 Days Box Office Collections

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Rajinikanth’s Coolie is in the final stage of its box office run. The film’s box office collections stand at 510 Cr gross worldwide for 20 days. It’s a pretty good total considering the film received unfavorable WOM and reviews.

Coolie Area-Wise Collections

Tamil Nadu: 148 Cr
AP/TG: 69 Cr
Kerala: 25 Cr
Karnataka: 42 Cr
North India: 48 Cr
All India Gross: 332 Cr
Overseas Gross: 178 Cr
Worldwide: 510 Cr

Coolie in the final stage of Box Office Run: To end as an average fare

The 20 Days Box Office Collections of Rajinikanth and Lokesh Kanagaraj’s Coolie are decent. This week, several new films are getting released in theaters, and this action drama is also not posting big numbers now.

The film is likely to close around 520 Cr, with around 87% recovery, and settles at an average status at the box office and as the 4th biggest grosser of Kollywood.

Lokah Storms into 100 Cr Club

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Mollywood’s latest blockbuster, Lokah, will be joining the 100 Cr club today. The film achieves a 100 Cr milestone in the 1st week itself, which shows how sensationally it is performing in the theaters.

Also, another interesting thing is the film becomes the first female-led South Indian film to join the 100 Crore club.

Lokah became the 3rd fastest 100 Cr film for Mollywood. Mohanlal’s Empuraan crossed the milestone in 2 days, and Thudarum in 6 days. Overall the superhero film is the 12th 100 Cr film for Mollywood.

The film will definitely join the 200 Cr club in its full run. Till now, only three films made 200 Cr gross in Mollywood: Manjummel Boys, Empuraan, and Thudarum. If the film holds the same trend in the coming days, it can even go near the industry’s biggest grosser.