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No Big Hype for This Weekend’s Films

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No Big Hype for This Weekend’s Films

Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi are getting released in theaters this Friday. But, neither of this weekend releases has any big hype.

Nowadays, pre-release buzz plays a very crucial role for films, as audiences decide even before release whether they should go to a particular movie with pre-release buzz.

Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi releasing with zero hype

This is the reason for a few films not performing well, indeed with a positive WOM. As said above, this weekend’s releases, Anushka Shetty’s Ghaati and Sivakarthikeyan’s Madharaasi, do not have big hype among audiences.

Despite both films having some big names, they still lack buzz and do not carry good advances, and they need substantial WOM to bring audiences to the theaters.

Another small film, Little Hearts, is getting released in theaters. The team promoted the film impressively, and they definitely succeeded in telling audiences that their movie is getting released on 5th September.

But that alone does not create hype or help the pre bookings. Even this film needs a big positive WOM to pull audiences towards the theaters.

Suriya Pairs with Nazriya

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Suriya Pairs with Nazriya

Actor Suriya has several films in his lineup, and one of them is with Malayalam director Jithu Madhavan. It is said that Suriya will pair up with Nazriya for this film.

Suriya and Nazriya were supposed to work on a film under the direction of Sudha Kongara, but because of certain issues, the project went to Sivakarthikeyan, and the entire cast was changed for the film as well.

Now the latest reports from Kollywood media suggest Nazriya will act opposite Suriya in his next project.

Jithu Madhavan Brings Suriya – Nazriya Combo

Suriya has signed a film with Venky Atluri along with Malayalam director Jithu Madhavan. The film’s pre-production works are in progress. It will go on floors this year-end.

Suriya will appear and to play a police role in this film; Nazriya Fahadh is said to be in last talks for the lead actress character.

Shine Screens vs People Media Factory

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Shine Screens vs People Media Factory

Shine Screens’ production Kishkindhapuri and People Media Factory’s Mirai are releasing on 12th September. The clash was said to be avoided, but both films are releasing on the same day.

Not long ago, the producers let everyone know that Kishkindhapuri is coming out on September 13. In the end, they decided to keep the original release date of September 12.

Koushik Pegallapati directed the film, featuring Anupama Parameswaran and Bellamkonda Sreenivas in the main roles. Today, they released the trailer, which was well-received. Both films target universal audiences, and everyone is excited to see which will win at the box office.

The competition between Shine Screens and People Media Factory does not end here. Prabhas’s The Raja Saab, which is backed by PMF, competes with Shine Screens’ production Chiranjeevi’s Mana Shankara Vara Prasad Garu, which is set to be released for Sankranthi 2026.

If we observe, in both situations, the Shine Screens team was the first one to announce the release date, but People Media Factory came into the race afterward. Mirai was announced for 5th September and was moved to 12 September.

Also, Prabhas and Maruthi’s Raja Saab, which was announced for 5th December, moves to Sankranthi 2026. So, it is a double clash between the production houses, and we will have to wait and see which team will end up on the winning side.

South Indian Films With $20M+ Overseas Gross

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South Indian Films With $20M+ Overseas Gross

Rajinikanth’s Coolie crossed another milestone at the box office. The film becomes the 10th film in South Indian Films to cross $20M+ in overseas gross. Superstar Rajinikanth has three films in the list, with Prabhas following him with two movies.

Here’s the list of South Indian films with $20M+ overseas gross collection:

  • Baahubali 2
  • 2 Point O
  • RRR
  • KGF 2
  • PS-1
  • Jailer
  • Leo
  • Kalki2898AD
  • Pushpa2
  • Coolie

As said above, at the age of 75, Superstar Rajinikanth still competes at the box office with 3 movies in the list, with Prabhas having 2 movies. 

Thalapathy Vijay has 1 movie with Leo, while Allu Arjun has Pushpa 2. Yash has one film with KGF 2. Ram Charan and NTR have RRR, while Vikram/Ravi Mohan/Karthi have one film with Ponniyin Selvan-1.

Overall, Rajinikanth and Prabhas lead the list of South Indian films to cross $20M+ in overseas gross collection.

Kishkindhapuri Trailer: True To It’s Genre

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Kishkindhapuri Trailer: True To It’s Genre

Bellamkonda Sreenivas and Anupama Parameswaran’s Kishkindhapuri is all set to enthrall audiences in theaters from September 12, 2025. The Kishkindhapuri trailer has been released, and it impresses with its true nature to its genre. 

The trailer features the main couple leading a Ghost Walking Tour in Kishkindhapuri village. Everything looks good at the intriguing Suvarnamaya Palace, where the tour happens, but then things get weird on a Sunday night. 

However, out of nowhere, the palace fills with screams and strange events, frightening everyone. A ghost haunts visitors and speaks via a radio. The rest of the story is about how Anupama and Bellamkonda Sreenivas find out about the ghost’s identity and its motives and how they survive it.

Overall, the Kishkindhapuri trailer cut is solid, and it will definitely help the film in a big way at the box office. This genre has always worked well commercially.

Known for Chaavu Kaburu Challaga, Koushik Pegallapati takes the director’s seat for this film. Sahu Garapati of Shine Screens produced it, with music by Chaitan Bharadwaj.

Coolie 20 Days Box Office Collections

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Coolie 20 Days Box Office Collections

Rajinikanth’s Coolie is in the final stage of its box office run. The film’s box office collections stand at 510 Cr gross worldwide for 20 days. It’s a pretty good total considering the film received unfavorable WOM and reviews.

Coolie Area-Wise Collections

Tamil Nadu: 148 Cr
AP/TG: 69 Cr
Kerala: 25 Cr
Karnataka: 42 Cr
North India: 48 Cr
All India Gross: 332 Cr
Overseas Gross: 178 Cr
Worldwide: 510 Cr

Coolie in the final stage of Box Office Run: To end as an average fare

The 20 Days Box Office Collections of Rajinikanth and Lokesh Kanagaraj’s Coolie are decent. This week, several new films are getting released in theaters, and this action drama is also not posting big numbers now.

The film is likely to close around 520 Cr, with around 87% recovery, and settles at an average status at the box office and as the 4th biggest grosser of Kollywood.

Lokah Storms into 100 Cr Club

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Lokah Storms into 100 Cr Club

Mollywood’s latest blockbuster, Lokah, will be joining the 100 Cr club today. The film achieves a 100 Cr milestone in the 1st week itself, which shows how sensationally it is performing in the theaters.

Also, another interesting thing is the film becomes the first female-led South Indian film to join the 100 Crore club.

Lokah became the 3rd fastest 100 Cr film for Mollywood. Mohanlal’s Empuraan crossed the milestone in 2 days, and Thudarum in 6 days. Overall the superhero film is the 12th 100 Cr film for Mollywood.

The film will definitely join the 200 Cr club in its full run. Till now, only three films made 200 Cr gross in Mollywood: Manjummel Boys, Empuraan, and Thudarum. If the film holds the same trend in the coming days, it can even go near the industry’s biggest grosser.

OG Nears Historic Million Pre-Sales for North America Premieres

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OG Nears Historic Million Pre-Sales for North America Premieres

Pawan Kalyan’s OG continues to trend super strong in North America pre-sales. The film’s advance bookings are now in the $930K range, and it is all set to cross the one million mark by tomorrow.

The film is trending towards a minimum of 3 million start, and it can even go bigger with such a strong trend. The trade and fans are excited as OG nears a historic million pre-sales for North American premieres. 

With more than 3 weeks for release, this booking trend is definitely super sensational and showcasing Pawan Kalyan’s massive stardom.

At the same time, the biggest positive for the film is that the recently released second single, new posters, and introduction of Emraan Hashmi’s Omi glimpse are all striking big and increasing much more buzz among audiences.

SSMB 29: Theatrical Release in 120 Countries

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SSMB 29: Theatrical Release in 120 Countries

SS Rajamouli and Superstar Mahesh Babu’s SSMB 29 is the craziest movie for not only Telugu cinema but also the Indian Cinema. The latest buzz is that the massive project will be released in 120 countries.

The first big reveal of this magnum opus will be done in November 2025. The team led by Rajamouli has chosen Kenya for major parts of their film and just went on a location hunt there.

The amazing director and his crew caught up with Musalia Mudavadi, who’s Kenya’s Cabinet Secretary for Foreign Affairs. The minister showered compliments on Rajamouli, labeling him a visionary director whose films have won over audiences all over the continent.

He gave a shout-out to SSR and crew for highlighting Kenya’s stunning landscapes to everyone.

The Kenyan minister surprised everyone in a tweet by thanking people and revealing that Rajamouli and Mahesh Babu’s SSMB 29 will hit 120 countries, making it the biggest release for an Indian film yet, even bigger than Shah Rukh Khan’s Pathaan.

The action adventure stars Priyanka Chopra and Prithviraj Sukumaran in key roles. Under Durga Arts, KL Narayana produces this big-budget film, featuring music from Oscar-winning composer MM Keeravani.

Gatta Kusthi Sequel Begins

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Gatta Kusthi Sequel Begins

Vishnu Vishal and Aishwarya Lekshmi came together for Gatta Kusthi (2022), a village-based sports drama. The exciting update is that the film’s sequel has started now. The fans are delighted as Gatta Kusthi Sequel begins. 

Though the film was not as big a hit as the makers expected, it received a good response on OTT, and even the Telugu version, Matti Kusthi, got good recognition. So, definitely the sequel will release with some craze in Telugu as well.

On Monday, the unit started shooting the sequel with a traditional pooja ceremony, and they are set to shoot in Chennai, Ambasamudram, and Pollachi in Tamil Nadu, plus Palakkad in Kerala.

Gatta Kusthi 2 is the title of the sequel, featuring the same lead pair as before. It’s being produced together by Vishnu Vishal Studioz and Vels Film International. The launch event had the presence of Vishnu Vishal, Ishari K. Ganesh, Aishwarya Lekshmi, Karunas, Kali Venkat, Munishkanth, and director Chella Ayyavu.

Vishnu Vishal and Aishwarya Lekshmi are back in their roles, along with Karunas, Kali Venkat, Munishkanth, and Gajaraj, who all had key parts in the first movie of the series. Actor Karunakaran will play an important part in the sequel.

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