Varanasi, the upcoming global project directed by S. S. Rajamouli, has secured a major partnership for brand collaborations. SkyBlue Cinematix has acquired the exclusive worldwide brand integration rights for the film.
The partnership will allow selected brands to appear organically within the film’s narrative, ensuring that promotional placements feel natural rather than forced.
SkyBlue Group Chairman on the Collaboration
Speaking about the partnership, Manikandamurthy Velayoudam, Group Chairman of SkyBlue Group, expressed strong enthusiasm for the project.
It is a great honor to be entrusted with the global brand integration mandate for a Rajamouli film, Varanasi.
SkyBlue Group is an international media and infrastructure company with more than 18 years of experience. The company operates across multiple countries, including Malaysia, the United Arab Emirates, India, and Nigeria.
Its entertainment division, SkyBlue Cinematix, specializes in large-scale brand integrations across films and OTT platforms.
Varanasi Star Cast and Crew
The film features a powerful star cast including Mahesh Babu, Priyanka Chopra Jonas, and Prithviraj Sukumaran.
Music for the film is composed by Academy Award winner M. M. Keeravani.
This project also marks the first-ever collaboration between Mahesh Babu and S. S. Rajamouli, making it one of the most talked-about films currently in production. Reports suggest the film has already received a ₹160 crore overseas distribution offer from Phars Films.
One of the Most Anticipated Indian Films
With Rajamouli directing and a star-studded cast attached, Varanasi has already become one of the most anticipated Indian films in production.
The global brand integration partnership with SkyBlue Cinematix further highlights the film’s large-scale international ambitions.