The Varanasi glimpse has taken the industry by storm. The scale of SS Rajamouli’s upcoming film looks unprecedented in Indian cinema history, and the business enquiries have been pouring in non-stop.
₹160 Crore Record-Breaking Offer
Here’s the big exclusive: Phars Films has reportedly offered a staggering ₹160 Crore for the overseas rights of Varanasi across all Indian languages.
This marks the highest price ever offered for any Indian film in the overseas market, shattering all previous records. The Mahesh Babu and Rajamouli combination has clearly generated unprecedented demand even before a single promotional event.
Makers Playing the Long Game
Despite this record-breaking offer, the makers are maintaining a strategic silence. The deal hasn’t been closed yet. The team believes the value will climb even higher once full-scale promotions kick off.
With the Rajamouli brand and Mahesh Babu’s star power combined, this confidence isn’t misplaced. The director’s previous films RRR and Baahubali 2 have set benchmarks in overseas collections.
What’s Next for Varanasi?
The industry is watching closely as negotiations continue. If the overseas rights alone are fetching ₹160 Crore offers, the theatrical and satellite rights could push Varanasi into uncharted territory for pre-release business.
More updates expected as promotional activities begin in the coming weeks.