Vishwambhara, the upcoming fantasy film starring Chiranjeevi, is facing complications in finalizing its OTT deal. Amazon Prime Video, which initially showed strong interest in acquiring the streaming rights, has reportedly stepped away from the negotiations.
Why Prime Video Backed Out
During the peak OTT acquisition phase, Prime Video reportedly offered a lucrative deal for the film. However, the makers decided to wait, expecting a higher valuation as production progressed.
Several factors eventually affected the deal:
- Production delays slowed down the film’s progress.
- Early promotional content did not create the expected buzz among audiences.
- The team had to rework several CG sequences, which further pushed the timeline.
- Meanwhile, OTT platforms began reducing budgets after financial losses, making big acquisitions less frequent.
ZEE5 Now in Active Talks
With Prime Video exiting the discussions, the makers have now started negotiations with ZEE5.
The discussions reportedly include both digital streaming rights and satellite rights. The production team aims to close these non-theatrical deals before announcing the official release date.
What Happens Next
Despite this setback, the makers remain confident about securing a deal with ZEE soon. Industry observers believe that Chiranjeevi’s massive fan base and the film’s fantasy genre could still attract a strong OTT offer, although the final price may be lower than the earlier Prime Video proposal.
Once the deal is finalized, the team is expected to start aggressive promotions ahead of the film’s release.