The Corporate Bookings are becoming the new normal for Tollywood Pan India Films. Reportedly, the culture of Corporate Bookings has been a trend for Bollywood for many years to show massive numbers or demand for a film. The producers book the tickets to boost numbers or ask advertising companies to provide tickets to their staff. The Corporate Bookings are becoming the new normal for Tollywood Pan India Films.
As said above, the producers arranging the Corporate Bookings for the films was a regular thing in Bollywood, but for South Indian films, this culture was not present. Especially in Telugu, many audiences will watch a biggie on opening days irrespective of talk and make the theatres’ houses full.
Recently, Tollywood has started making pan-Indian films, and they have also begun to adapt Bollywood’s culture of Corporate Bookings to show the Hindi version’s numbers in a way.
These rumors had started at the time of the release of Pushpa Part 1, and it is alleged that by the Bollywood trade, to achieve the 100Cr mark in Hindi, the makers of Pushpa made corporate bookings even though the movie performed exceptionally well. The trend continued for Prabhas’s Adipurush, and the corporate bookings were done for the film in the first three days.
However, Adipurush was a straight Bollywood film, so it was normal to do such things for the makers. Still, for Salaar, the latest pan-Indian film of Prabhas, there were alleged reports that the corporate bookings have happened in a massive way, which is why the film continues to show more significant numbers in Hindi.
Will Devara and Pushpa 2 follow the rend of Corporate Bookings?
Looking at these all things, it seems like this trend has become normal for Tollywood pan India films to prove the film’s hero or the film as a big success, and also it helps in regular bookings as if a few screens are shown as fast filling, then the audience will immediately book the tickets for the film.
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