As the RRR release date is nearing, the anticipation, as well as tension, is reaching sky high for RRR makers. RRR is undoubtedly the talk of the town and the most awaited pan-India release. There is a massive buzz for the movie and great positive talk in the trade circles as well.
Seeing this positivity, the film’s rights were bought for astronomical sums across territories. However, now the situation has changed. On one hand, we have the looming Covid crisis while on the other, there are the ticket pricing policies of the AP Government. These factors are giving sleepless nights to the RRR makers.
Just in Andhra Pradesh, the business has been revised and decreased by 40-50% because of the new G.O. This amounts to more than Rs 70 crores loss in AP itself. Something similar is happening in Karnataka as well where the distributors are demanding a business revision. Coming to North India, the theatres are slowly moving towards 50% occupancy and in some cases even shutting down. The rising cases in the UK and USA have made the situation gloomy for overseas markets as well.
If we take all these territories and their prevailing conditions into account the loss is expected to be around Rs 200 crores. This is going to be an extremely tough pill to swallow for the RRR makers. We have to wait and see how the makers recover this amount.
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