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Tollywood Needs a Reality Check

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Tollywood Needs a Reality Check

Tollywood, the Telugu cinema, has risen to another level in the last decade if we consider the box office prospects. However, if we talk about content, theater management, and footfalls, things are not at all right. Tollywood needs a reality check. 

In recent years, 95% of the films are limited to weekends only, and they are failing to collect theatrical rents after the opening weekend, including pan-India films and big-star films. This is a very serious issue for the industry. 

Tollywood in Crisis: Movies failing to collect theater rents after first the weekend

The producers or heroes say things will be better with one or two hits, but irrespective of box office results, the same scenario has been continuing for years. 

The Telugu film industry needs to seriously think about ticket pricing, the OTT window, and, most importantly, they should have a proper estimation of a movie’s craze among audiences and its business value. 

The biggest problem is that the business is being done as if every film will turn into a huge blockbuster. In reality, some prices cannot even be recovered despite a movie becoming a blockbuster. 

Producers and Distributors need to review/check a film’s craze before they finalize the amount

The trade needs to analyze realistically, that if a film is average, how much can it earn; if it fails, how much can it recover; and if it becomes a blockbuster, what is the maximum it can achieve, and plan the base the business accordingly.

Telugu Film industry’s bigwigs need to do a reality check on the entire functioning of movies to save Tollywood.

Coolie Drops-War 2 Collapses

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Coolie Drops-War 2 Collapses

The theater owners of all of India, and especially the Telugu states, were excited as two biggies, Rajinikanth’s Coolie and Hrithik Roshan-NTR’s War 2, clashed at the box office. After the first weekend, Coolie drops, while War 2 collapses at the theaters.

Rajinikanth and Lokesh Kanagaraj’s action drama had a good first weekend, but it saw a big drop in all areas and managed to post below-par numbers yesterday. Even in Telugu states, they just managed to collect around 1 Cr share.

The film still needs to do more than 12 Cr share to be a hit in Telugu states, and this drop is a serious concern for the film. Overall, worldwide the film has collected close to 410 Cr gross for 5 days, and the break-even stands at the 600 Cr mark, which looks impossible at this trend.

On the other side, NTR and Hrithik Roshan’s War 2 crashes on the 1st Monday in all territories after a poor opening weekend. In Telugu states, many theaters posted day deficits, and the film was able to manage negligible shares in few areas. 

The movie is in such a pathetic condition that now even crossing 40 Cr share itself is a tough task. The break-even point stands at 95 Cr in Telugu states. Overall worldwide the film has collected around 275 Cr gross for 5 days.

The spy action drama is likely to close under 350 Cr WW gross, which is just 50% of the valued breakeven business.

Sadly, Coolie and War 2 could not do much after the weekend, much to the dismay of theater owners/distributors and producers.

Lokesh Kanagaraj – Rajinikanth – Kamal Haasan

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Lokesh Kanagaraj – Rajinikanth – Kamal Haasan

Tamil audiences gave a mixed response for Rajinikanth and Lokesh Kanagaraj’s Coolie. While the film is battling at the box office, the latest and solid buzz grows that Lokesh Kanagaraj is all set to direct Rajinikanth and Kamal Haasan. 

Earlier, Lokesh officially said in an interview that he planned a film with Rajini and Kamal, the biggest multistarrer of Tamil cinema. The director stated that he had discussed it with both stars, and they were happy to do it, but due to many reasons, it did not take off.

Lokesh Kanagaraj Set for a Huge Multi Starrer with Rajinikanth and Kamal Haasan

But in Tamil circles, the news is that now all three want to do this as an immediate project, and they have already discussed this movie. The project is said to be about two aged gangsters, a dual-hero film.

Even Telugu audiences also will get excited if they get to know that Lokesh Kanagaraj will direct Rajinikanth and Kamal Haasan. If everything goes well, this project will go on set in early 2026 and target a 2027 release.

Kaithi 2 Faces Another Hurdle

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Kaithi 2 Faces Another Hurdle

Lokesh Kanagaraj has made six films till now in his career, and in all of them, Kaithi is the favorite movie of audiences, as it started the LCU (Lokesh Cinematic Universe). However, its sequel had many delays, and the latest news is that Kaithi 2 faces another hurdle.

After Vikram’s release, all audiences are eagerly waiting for Kaithi 2, but it’s continuously being postponed due to other commitments of the director. 

In the pre-release interviews of Coolie, Kanagaraj officially said that his next directional film will be the sequel of Kaithi, and he will start the shoot at the end of this year or early next year, as he is busy with his debut lead actor film directed by Arun Matheswaran.

Lokesh Kanagaraj’s Kaithi 2 Put On Hold Again

Now Kaithi 2, the first film of the LCU of Lokesh Kanagaraj, is said to be facing delay again, as in the Tamil industry there is buzz that Lokesh Kanagaraj is showing interest in doing a two-hero subject film immediately starring Rajinikanth and Kamal Haasan, and the movie will be produced by Red Giant Movies and RKFI, Kamal’s own banner.

The buzz is going very strong, and if it is true, then definitely the sequel of Kaithi needs to be on hold at least for 2 years, which is a big disappointment for LCU fans.

Naga Vamsi’s War 2 Nizam Rights Backfire

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Naga Vamsi’s War 2 Nizam Rights Backfire

Naga Vamsi, with production aside, started getting involved in distribution in recent times. He bought Devara’s entire Telugu states’ rights, which worked very well for him. With the same excitement, Naga Vamsi bought War 2’s Nizam rights, which heavily backfired now.

The movie failed to live up to the expectations of both content and box office, and it is heading towards a high-loss venture. The producer took the rights of both Telugu states and did not sell Telangana’s full rights.

Naga Vamsi is said to have believed so much in War 2, especially in Nizam; he expected it to be a money spinner. As both the Telugu and Hindi versions release in the area, he expected the film to work very big. 

Naga Vamsi Faces Heavy Loss With War 2 Nizam Rights

With that confidence, Naga Vamsi did not sell the film to Dil Raju on an outright basis, and he also took the partnership in Nizam rights. The major share in rights is said to be with Vamsi.

The Nizam rights are valued at 35 Cr, and Dil Raju’s partnership is 45%, and Vamsi’s is 55%. By looking at the current trend, War 2 will settle under 15 Cr in its full run, which means more than 50% loss for valued businesses.

It will be a slight relief for Dil Raju, as he did not buy the film on an outright basis. If he had bought the entire rights, it could have been a heavy loss venture for him.

However, buying War 2’s Nizam rights has heavily backfired for Naga Vamsi, and another big burden for him is he also needs to compensate Andhra buyers.

Murugadoss Accuses Salman Khan

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Murugadoss Accuses Salman Khan

Tamil star director Murugadoss worked with Bollywood star Salman Khan for Sikandar, which was released this summer and ended up as a big disaster at the box office. Murugadoss blames Salman Khan for Sikandar’s failure in his recent interview. 

Since Salman does not shoot during the day and arrives late for the 9 p.m. start time, AR Murugadoss claimed that he had a difficult time working with him on Sikandar.

Because of this, the shooting had a lot of spot changes and involved CG works more than expected, according to the director.

Murugadoss Indirectly Blames Salman Khan for Sikandar’s Failure

ARM also said that the base story of the film was very close to his heart. However, he claimed that he was not the only one who was accountable for his poor execution. He did not have a commanding unit, the director of Ghajini added. 

As he accuses Salman Khan of Sikandar’s failure, Murugadoss faces criticism from Bollywood viewers and other online users. 

They strongly object to the director’s tendency to place the blame on the actor and other factors instead of accepting his mistake. 

Rajamouli Rajkumar Hirani Lokesh Kanagaraj

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Rajamouli Rajkumar Hirani Lokesh Kanagaraj

The talented director Lokesh Kanagaraj made Coolie with Superstar Rajinikanth as the lead. Though the film did not receive positive reviews, it is doing well at the box office. Lokesh Kanagaraj joins Rajamouli and Rajkumar Hirani as Coolie joins the 400 Cr Club.

Released in theaters on 14th August, Coolie joins the 400 Cr club on its 5th day at the box office. With this, Lokesh Kanagaraj scores a hat trick of 400 Cr grossers and he is the 3rd indian director to achieve a hat trick of 400 Cr grossers.

Rajamouli did it with Baahubali, Baahubali 2 and RRR, while Rajkumar Hirani scored it with PK, Sanju, Dunki.

Now, Lokesh Kanagaraj joins Rajamouli and Rajkumar Hirani as Coolie joins the 400 Cr Club. His other films to do achieve this feat are Kamal Haasan’s Vikram, and Vijay’s Leo.

Coolie Heading Towards Lokesh Kanagaraj’s First Flop?

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Coolie Heading Towards Lokesh Kanagaraj’s First Flop?

Lokesh Kanagaraj has built a separate fanbase for himself with films like Kaithi, Master, Vikram, and Leo. The viewers like his unique style in action sequences and hero elevations. However, Coolie, Lokesh Kanagaraj’s latest film, is in danger of becoming his first flop.

Everyone was so excited about the combination of Superstar Rajinikanth and Lokesh when Coolie was announced. As expected, the film created a huge anticipation among audiences. But after release, all were disappointed with the weak content in the film.

After collecting a record-breaking 380 Cr gross the 1st weekend, Rajinikanth’s Coolie sees a big drop today. The film’s collections seem to be less than 20 Cr gross worldwide, and if the night shows do not pick up or even go lower, it will be a sign of the upcoming trend.

If the action drama continues the same trend from tomorrow, then achieving the 500 Cr mark is also very tough.

The breakeven is at the 600 Cr mark, and as said above, if Coolie does not pick up, it will be Lokesh Kangaraj’s first box office failure.

Simon Trending on Internet

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Simon Trending on Internet

One of the main reasons for the massive craze among audiences for Coolie is Nagarjuna doing the antagonist role. The expectations were high for his character, and everyone was disappointed after seeing the film. However, surprisingly, Simon is trending on the internet.

Telugu audiences expected it to be a tug-of-war between Simon and Deva in the film. While Lokesh Kangaraj presented the character with a lot of swag and stylish presence, he gave the characterization a regular one, which disappointed the fans.

Nagarjuna is one of the biggest superstars in Tollywood, and no one wants to see him in regular villain roles. But Simon’s character works well in Tamil and Hindi. 

Nagarjuna’s Simon videos are trending viral on the internet, and especially the swag and screen presence are winning huge appreciations. Especially Tamil audiences are doing multiple edits with the Soniya Soniya song with Nag’s shots from Coolie.

This will be a relief for Nagarjuna as well, but he definitely needs to take the feedback seriously and has to do big roles to satisfy Telugu audiences as well.

Dunki–Salaar Clash Outshines Coolie–War 2 Battle

Aditya
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Dunki–Salaar Clash Outshines Coolie–War 2 Battle

The box office clash between Rajinikanth’s Coolie and Hrithik Roshan-NTR’s War 2 was the most hyped one for Indian cinema. Sadly, both films did not reach the expectations. The Coolie-War 2 battle gets overshadowed by the Dunki-Salaar Clash.

Shah Rukh Khan’s Dunki and Prabhas’s Salaar clashed in December 2023. The competition impacted both films. However, both films might not have seen the blockbuster result; they also did not end with poor results. 

Salaar received much wider reception after its OTT release, and many consider it their favorite and most repeated movie in recent years.

Also, Prabhas and Prashanth Neel’s action drama saw decent numbers at the box office with 600 Cr gross collections. SRK’s Dunki is not as big as Pathaan and Jawan, but it was the 3rd biggest grosser for the actor with over 460 Cr gross. 

Both movies combined did over 1000 Cr gross at the worldwide box office. The same was expected from the clash of the War sequel and Coolie, and it was expected to dominate the above-mentioned clash.

The pre-release expectations are that both films had a chance to do 1000 Cr. But both movies disappoint the audiences. While Rajinikanth’s film manages to have a good weekend, War 2 falls on the weekend itself.

Both movies are seeing poor trends today, and now even with both movies combined, there is no possibility of doing 1000 Cr.

The Coolie-War 2 clash fails to surpass the Dunki-Salaar clash, and looking at the box office trend, both movies combined grossing 900 Cr is itself a tough task.

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