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Thudarum: How one bad decision cost makers crores in revenue

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The recently released Mollywood film, Thudarum starring Mohanlal, achieved a unanimous positive response and word of mouth. The film, likewise, has also crossed 50 crores in just 3 days and is set to join the 100 crore club worldwide. Few trade analysts predict that 150 crores in the full run is also possible. Thudarum’s success has shocked everyone, considering its low buzz before the release.

Interestingly, Mohanlal’s another recent release L2: Empuraan has been promoted highly with events and interviews. However, the film failed to impress the team and didn’t perform well in other language markets. The team expected a 300 crore revenue, but the film fell short of this target.

In the case of Thudarum, there were no special events and interviews. Even in Malayalam, it was not promoted well before the release. Thudarum was released only in Malayalam and Telugu versions with no Tamil version, which is usually a strong market for Kerala Actors.

Many feel that if Thudarum had been promoted well like L2: Empuraan and released in all the prominent languages with respective language-related titles, then it could have earned very good numbers in these language markets. The makers have surely missed a golden opportunity which had cost them crores of revenue.

Mahesh Babu Requests ED to Postpone Questioning

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It is widely known that Superstar Mahesh Babu received notice from the Enforcement Directorate regarding a money laundering case. The latest news is that the actor did not attend the inquiry. Mahesh Babu requests the ED to postpone questioning.

According to the reports, Mahesh Babu told the ED he can’t attend questioning on April 28 because of film commitments. He asked the ED to move the inquiry to a later date. Mahesh’s legal representatives are in contact with the ED. Mahesh Babu requests the ED to postpone questioning.

On April 16, the ED (Enforcement Directorate) conducted raids at Sai Surya Developers and Surana Group offices. They discovered documents related to illegal transactions totaling 100 crores and seized 74.5 lakhs in cash.

As said above, the legal team of Mahesh will meet the ED officials soon to discuss this issue. According to ED, Mahesh earned Rs 5.9 crore from endorsements: Rs 3.4 crore by check and Rs 2.5 crore in cash, and the cash payment has come under scrutiny.

Mahesh is currently busy filming SS Rajamouli’s movie, which is why, according to him, he cannot attend the session. His lawyers are seeking the ED’s approval for a new date.

The ED claims Sai Surya Developers persuaded people to invest in money laundering schemes disguised as promotions, resulting in a notice to Mahesh Babu.

Robinhood to Debut on Television Before OTT

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Nithin’s Robinhood was released in theaters this March with decent expectations, but the film failed to impress audiences and became a big disaster at the box office. The latest news is that Robinhood will make its debut on television before OTT.

With Sankranthiki Vasthunam, the ZEE group set a new trend by screening the film on television first and immediately releasing it on OTT. As they bought both satellite and digital rights, they approached the new strategy, which worked well for them.

Television Premiere Before OTT: Can Robinhood Repeat the Magical Result of Sankranthiki Vasthunam?

Now, they are doing the same for Robinhood. Nithin’s Robinhood will debut on television before OTT, and after the television premiere, the movie will stream on OTT. We need to see how this Sankranthiki Vasthunam’s strategy works for Robinhood.

Directed by Venky Kudumula, Robinhood was made with a big budget in Nithin’s career, and despite the blockbuster Bheeshma combo, the film failed to even get a decent opening and ended as a big disaster.

Can Thudarum Achieve What Empuraan Couldn’t?

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Southern states like Telangana, Andhra Pradesh, Tamil Nadu, and Karnataka have had triple-digit grossers for a long time; only Kerala is yet to deliver a triple-digit grosser at the box office. Mohanlal was expected to achieve it with his recent hyped sequel, L2E. Now, the question is, can Thudarum achieve what Empuraan couldn’t?

Previously, 2018 Movie became the biggest grosser in Kerala with 89 Cr gross, and everyone expected Empuraan to easily achieve 100 Cr, but the film ended up with 86 Cr gross.

Can Mohanlal’s Thudarum Collect 100 Cr Gross in Kerala?

On a surprising note, Mohanlal’s latest low-budget film, Thudarum, is aiming for a huge target now. The film is having a rampage weekend in Kerala. On the first day it collected 5 Cr+ gross, and on the 2nd day it gathered 7 Cr, and today it is expected to collect more than 8 Cr gross, which would take the weekend total to 20 Cr+ gross.

Empuraan failed to achieve the expected, but Thudarum has a chance now

The best part is tomorrow, the 1st weekday advances are more than the opening day, which says how strong the film is holding at the box office. The Malayalam fans are now excited: can Thudarum achieve what Empuraan couldn’t?

If Tharun Moorthy’s directorial, Thudarum, continues the same hold for another 2 weeks, the film will definitely have the chance of becoming the biggest grosser in Kerala and will achieve the 100 Cr benchmark as well.

Retro Advances Signal a Blockbuster Start for Suriya

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Suriya had a hit at the box office more than a decade ago. Recently, his highly anticipated big-budget film Kanguva failed miserably, and his next film, Retro, is releasing in theaters on May 1st. Retro advances signal a blockbuster start for Suriya.

The film shooting was completed at a rapid pace, just in 4 months, but the quality of promotional content is superb. Director Karthik Subbaraj is known to present his heroes and movies in a stylish and intense style. However, there has been a dilemma about the promotional content, whether it works big or not.

Suriya’s Retro Advance Bookings Off to a Fantastic Start

Because a section of the audience liked the songs/teaser/trailer very much, while the other section did not like them. But the initial ticket bookings of the film prove that the promotional content worked well for the film.

Retro advances signal a blockbuster start for Suriya. The film’s ticket bookings have started today, and it is already seeing excellent occupancies. This love action drama is expected to be a record opener for Suriya at the box office.

For this hype, if the movie gets a positive WOM, then definitely Suriya’s most awaited wait for theatrical success will end with Retro. The film is also releasing on a good number of screens in Telugu states, and positive WOM will certainly bring big numbers for it.

HIT 3 to Feature a Pahalgam Terror Act Style Scene?

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It is widely known that the Pahalgam terrorist attack has shocked the entire nation. Several Indian film celebrities, including Nani, reacted on social media and conveyed their condolences. However, shockingly, a latest report suggests that Nani’s HIT 3 will feature a Pahalgam Terror Act-style scene.

In ‘HIT: The 3rd Case,’ Nani portrays Arjun Sarkar, a tough cop tackling a significant case. The film is a whodunit that emphasizes solving crimes, and it is not about identifying the culprit at the climax. The story revolves around a missing 9-month-old baby and the ensuing investigation.

Shocking Co-Incidence between HIT Series and Real-Life Crime Incidents

There is a connection between real-life crimes and director Sailesh Kolanu’s HIT series. Just before the release of HIT: The First Case, a horrific rape incident happened in Hyderabad, and before the release of HIT: The Second Case, a gruesome murder of a woman happened in Delhi.

A Similar Scene to the Pahalgam Terror Attack in HIT-3

Now, as said above, the industry circles inside report suggests that Nani’s HIT 3 will feature a Pahalgam Terror Act-style scene, as Sailesh wrote the scene and shot it before the incident happened. The netizens are shocked by the coincidence of real-life crimes and the scenes in the HIT series and are discussing how the scene would be portrayed in the film.

The Pahalgam terrorist attack has significantly affected Indian citizens in various ways. This tragic event resulted in the loss of 26 lives, primarily tourists, raising worries about safety in areas like Jammu and Kashmir. It has also escalated tensions between India and Pakistan, prompting actions like halting the Indus Waters Treaty and canceling visas for Pakistani citizens. Also, there have been harsh reactions on Film Celebrities from the public.

Is L2: Empuraan a cost failure?

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Latest Mollywood film, L2: Empuraan starring Mohanlal is the sequel of Lucifer. The film has been made with the biggest budget in Mollywood. However, the number was not confirmed by the makers. There have been many numbers regarding the budget, saying it to be 150 crores, 170 and even 200 crores.

But, as per Mollywood Produers Association report, the film has been made on a budget of 175.66 crores. The film’s OTT and satellite rights fetched 35 crores. Theatrically, the film has collected a gross of over 260 crores and a share of 115 crores. With the theatrical share and non-theatrical business, the film fetched 150 crores.

When we include few other rights like Audio, for the budget spend amount of 175 crores, this isn’t enough. The primary reason for this is because of the film’s underperformance in other language markets. The film acquired a mixed word of mouth, and this was also the reason why the film didn’t put big numbers after the 1st week in Malayalam version.

The team has already announced that there will be a third part. So, we need to see if the makers really make the third part with this result. If the third part also gets to be made with a big budget, then the film may see a risky outcome just like L2: Empuraan.

Hit 3 ticket rates out in Telugu States

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Hit 3 starring Nani is gearing up for release on May 1st worldwide. The censor formalities have also been completed and the film’s ticket rates were also finalised in the Telugu States. In Telangana, the film opted for a price of ₹175 in Single Screens and ₹295 in Multiplexes. Whereas, in AP, the film has ₹200 in Single Screens and ₹250 in Multiplexes.

Hit 3 was censored with A certificate and has a runtime of 157 minutes, i.e., 2 hours 37 minutes, which is a crisp runtime. The Advance bookings of the film are also off to a very good start. In US, the premiere pre-sales have also crossed the $200K mark. In Hyderabad, Hit 3 has been registering housefulls in the theatres.

Tollywood is currently witnessing a slump in the theatre run for the films. The Exhibitors expect Hit 3 to come out of this dull phase by becoming a blockbuster. So, Hit 3 is as much as important as it is for the Team along with the theatre managements.

A.R. Rahman Faces Copyright Heat

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Music directors getting involved in copyright claims is not a new thing. The legendary musicians Ilaiyaraaja and AR Rahman are known to be strict about their works, and they would not spare anyone who illegally claims their works. However, surprisingly, AR Rahman faces copyright heat because of Veera Raja Veera song from PS-2.

The Delhi High Court has directed A.R. Rahman and the production house Madras Talkies to deposit ₹2 crore in a copyright infringement case related to the song “Veera Raja Veera” from Ponniyin Selvan 2, following a lawsuit filed by the Junior Dagar Brothers, who allege that the song completely copies their composition “Shiva Stuti.”

Ustad Faiyaz Wasifuddin Dagar claimed in court that he owns the copyright to all original works by the Junior Dagar Brothers, including Shiv Stuti, and accused the defendants of infringement.

On April 25, Justice Prathiba M. Singh found that from a listener’s view, Rahman’s ‘Veera Raja Veera’ closely resembles Shiva Stuti in notes and emotional impact.

The Court orders AR Rahman and the producers of PS-2 to deposit 2 Crores

In conclusion, the court determines that the disputed song closely resembles the Shiva Stuti, with only a change in words. Adding other elements made the song seem more modern, but the core musical work remains the same, the court stated.

The court ordered Rahman, Madras Talkies, and Lyca Productions to deposit Rs 2 crore in a fixed account until the case concludes. The fans are shocked as AR Rahman faces copyright heat because of Veera Raja Veera song from PS-2.

Gymkhana Director Arrested in Ganja Case

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In a shocking turn of events, director of popular Malayalam films like Thallumaala and Alappuzha Gymkhana (Gymkhana in Telugu), Khalid Rahman, has been arrested for possession of hybrid ganja in Kerala.

Gymkhana, at first, was released in Malayalam and became a blockbuster, which resulted in it being dubbed as Gymkhana for Telugu audiences and being released this weekend. The film is doing really well, and it is also the no. 1 grosser for this weekend in Telugu states.

Director Khalid Rahman arrested in a Ganja Case along with two other men

Shockingly, Gymkhana Director Khalid Rahman was arrested in a ganja case. Recently in Kerala, actor Shine Tom Chacko was also arrested in a drug case. The actors and film personalities in Kerala are facing this kind of controversial/illegal issue.

In Kochi, Excise took three people into custody, among them filmmakers Khalid Rahman and Ashraf Hamza, for possessing hybrid weed. The director’s friend Shalif Mohammed has been identified as the third person. Officials took 1.63g of hybrid ganja from them and released them on station bail.

Police arrested them in a late-night raid at a Kochi apartment after receiving confidential tips. A well-known cinematographer owns the apartment.

As per excise officials, the ganja was brought to the apartment for consumption. The three have regularly used ganja for years, as indicated by initial questioning. They were in the apartment for a movie discussion. “We must explore more about the supplier given their information,’ said an excise official.