Over the past few months, the RRR’s global recognition and a string of awards have created waves all over the world. Naatu Naatu’s victory at the Oscars once again brought tremendous joy to Tollywood as well as the Indian film community. While SS Rajamoulu, Jr NTR, Ram Charan, MM Keeravani, Chandrabose, Rahul Sipligunj, and Kaala Bhairava were all part of the massive campaign and subsequent celebrations, one name was missing from the list. It was of the film’s producer DVV Danayya.
The producer was absent throughout the campaign and awards ceremonies where the film won big. Danayya had earlier stated that no one from the RRR team contacted him before the Oscars. He admitted that the campaign needed him to spend close to Rs 80 crores which was not a feasible option as the film didn’t bring him mammoth profits which SS Rajamouli’s other films have given their producers.
There have been strong reports from industry circles that Danayya denied the proposal of Rajamouli for the Oscars campaign. The producer has finally confirmed that he has not spent a single penny on the Oscars campaign. He also indirectly said that while he is happy with the film’s recognition and the fame it got to everyone involved, financially he has not made huge profits.
