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Malayalam Box Office Booms: Three Blockbusters and Collections details

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While all other industries are suffering in this dry period, the Malayalam industry has delivered 3 back to back blockbusters and managed to revive the theatres and the spirits of movie lovers. Till Saturday, 24th February the collections of these movies are:

Premalu: The romantic comedy which was released on 9th February has collected 62Cr gross worldwide with 33Cr from Kerala markets. Directed by Girish A.D., the film stars Naslen Gafoor and Mamitha Baiju in lead roles and follows the lives of the two youngsters in Hyderabad.

Bramayugam – Malayalam legend Mammootty’s Bramayugam has emerged as a massive critical as well as commercial success with the film collecting 47Cr gross worldwide with 19Cr collections in Kerala in one week. The dark horror thriller will cross the 50-crore mark today. It is expected to continue the same momentum for the next two weeks at least.

Manjummel Boys– The survival thriller was released this week and in just 3 days, the movie has collected 26Cr gross worldwide with 11Cr from Kerala making it yet another success story of the year. This film is expected to be one of the biggest grossers in Mollywood and it’s attracting a lot of interest from all the sections of audience.

The Malayalam industry is likely to register the biggest single day ever with these 3 movies bringing in massive collections from every territory.

Operation Valentine: Can Mythri Movies Save Varun Tej

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Mythri Movies is one of the biggest producers in Tollywood with a huge number of projects. Last year, they started distribution in Nizam with “Waltair Veerayya” and “Veera Simha Reddy.” After a successful entry, they faced some setbacks.

However, with “Salaar,” Mythri Movies is back on the path to success. The Nizam rights for “Salaar” were bought for 65 crore, including GST, and the movie collected 70 crore share, including GST. It’s the only breakeven territory for “Salaar” in the Telugu states.

Following “Salaar,” Mythri Movies distributed “Hanuman,” which faced many controversies but emerged as a sensational blockbuster. Mythri Movies bought “Hanuman” Nizam for 7.5 crore, including GST, and it collected more than 38 crore share, including GST. It’s one of the biggest grossers in Nizam.

After the success of these two films, Mythri Movies is releasing “Operation Valentine” in Nizam, scheduled for a March 1st release. Mythri Movies is now considered a lucky hand in the industry.

https://twitter.com/MythriOfficial/status/1761735732878868833?t=_CDOK88KBTPV1SqEfqlpKQ&s=19

Varun Tej needs a huge blockbuster with Operation Valentine as he has been facing continuous flops, and he must deliver a big hit. Mythri’s luck needs to add to Varun Tej, and he must deliver a blockbuster with this film. Varun Tej aggressively promoted the film. The movie creates good buzz with trailer and Varun Tej promotions.

Allu Ayaan Takes the Internet by Storm: Trending Everywhere

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Allu Ayaan takes the internet by storm and is trending everywhere. He is the son of Allu Arjun and has been trending on the internet recently with his funny actions and mannerisms. Netizens are well-connected with his humorous antics.

Recently, he sang the song “Lutt Putt Gaya” from the movie Dunki, and it went viral on the internet. Today, Shahrukh Khan acknowledged the video and posted it on Twitter, saying, “Thank u lil one… you are a flower and fire both rolled into one!!! Now getting my kids to practice singing Allu Arjun’s ‘Srivalli’.” Allu Arjun responded humbly to this with Shahrukh Khan’s love.

https://twitter.com/alluarjun/status/1761706393478803533?t=Cc7SIusVMEOQfPO-tfPJAw&s=19

Now, this conversation has made Allu Ayaan’s singing video take the internet by storm. Dunki is now streaming on Netflix and it’s trending globally and India wide. The movie is streaming only in Hindi language which is disappointing south Indian auidnces.

Mahesh Babu Receives Five Crores for Five Seconds of Voice

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When it comes to brand endorsements, few stars in Tollywood or even other southern industries come close to Mahesh Babu. After being the face of some of the biggest brands in India, Mahesh has come on board for Phone Pe, one of the biggest UPI apps.

The Superstar has been roped in as the voice for Phone Pe UPI and has lent a short 5-second voiceover for the brand. Mahesh has reportedly received a remuneration of a whopping Rs 5 crores for this short voice over which will be combined with AI-generated voice as well.

Mahesh Babu’s voice will now be heard by PhonePe users during transactions on smart speakers, taking the place of the typical computer-generated speech. Users will hear Mahesh Babu’s cheery “Thank you, Boss” after making a payment, which adds a personal touch to their transaction experience. To reassure clients that their payments have been handled successfully, this celebrity voice validation option has been included.

Meanwhile, on the movie’s front, the Superstar is immersed in his next project, directed by SS Rajamouli. Speculated to be made on a staggering budget of Rs 1000 crore, the action-adventure film promises to give a never before experience to the Indian audience.

‘Thalapathy’ Vijay: A Pan-Indian Star, Says Atlee.

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Atlee Kumar, the director who’s basking under the massive success of his last theatrical outing Jawan (2023), has made some hot comments about ‘Thalapathy’ Vijay, that raised a lot of eye-brows in trade.

In the recent interaction with media, Atlee lavished praise on the Pan-Indian success of KGF series and Pushpa: The Rise (2021). He went on to say that ‘Rocking Star’ Yash and Allu Arjun are now Pan-Indian names with market across languages. But what made headlines on social media is his inclusion of ‘Thalapathy’ Vijay’s Leo in the same list of KGF series & Pushpa; putting Yash & Allu Arjun in the same bracket.

Vijay is undoubtedly the biggest star of Tamil Cinema with good market in Telugu and Malayalam as well; his last venture Leo (2023) worked big time across territories. But, admittedly, it ended up as a dud at Hindi box-office. Not a single film of ‘Thalapathy’ Vijay has shown any impact in Hindi belt. If thats the case, how is he a ‘Pan-Indian’ star? How can Leo be compared to the legendary KGF series?

In fact, all the recent blockbusters of Kollywood like Vikram, Jailer, Ponniyan Selvan series have also flopped at the Mumbai box-office. Having said that, fans across languages, particularly those of Yash and Allu Arjun, have started trolling Atlee for his immature comments exaggerating Vijay’s stardom.

Ooru Peru Bhairavakona – An Average Hit

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Ooru Peru Bhairavakona, a fantasy thriller film starring Sandeep Kishan in the lead role; directed by VI Anand. With music composed by Shekhar Chandra, it also stars Kavya Thapar and Varsha Bollamma in key roles.

Owing to Sandeep’s current form, the film didn’t carry much buzz among audiences. However, the makers made a bold move by screening early premiers a day before the theatrical release, which according to them has worked big time. Capitalizing on this positive talk, the film managed to put up a good show in the first three days collecting a total worldwide share of INR 7 crore. Despite the drop on weekdays, it minted a share of around INR 8 crore so far. With no films in competition, it remains the first choice of audiences in this week as well.

With the film’s breakeven mark standing at a modest INR 11 crore, it is expected to end up as an ‘Above Average’ venture for buyers; the film has already entered the profit zone in USA. This is surely a breathe of fresh air for Sandeep Kishan who had faced continous setbacks lately.

Article 370 Heading Towards Super Hit

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Yami Gautam starrer Article 370 was released yesterday and opened with unanimous positive reviews and very good numbers. The film opened with Rs 6Cr nett in India and 9Cr worldwide on opening day gross which is extraordinary considering the film’s budget and starcast.

One of the biggest reasons for such good openings was the PVR INOX 99rs ticket offer on opening day which helped a large audience to view the movie first day. From today, regular prices will be applicable but word of mouth is positive and it will lead to higher collections. Day 2 collections are expected to be 30% higher than day 1 and Day 3 is expected to go bigger than day 1. The film heading towards Super hit status with this trend.

Directed by Aditya Suhas Jambhale, Article 370 stars Priyamani, Arun Govil, Vaibhav Tatwawadi, Skand Thakur, Ashwini Koul, KiranKarmarkar. The film revolves around counter-terrorism efforts in Kashmir after the abrogation of Article 370. The film was also boosted by Prime Minister Narendra Modi’s appreciation for showcasing the true story of the Kashmir insurgency and events that followed the change of status of Jammu & Kashmir in 2019.


Nani’s Lineup: Super Strong and Incredibly Versatile

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Nani is in great form with back-to-back successful films in 2023 in the form of Dasara and Hi Nanna. Both films showcased the versatility of Nani and proved why he is regarded as one of the finest performers of Tollywood. After these two unique movies, Nani has lined up three extremely interesting projects in the form of Vivek Athreya’s Saripoda Sanivaaram, Venu’s rural drama and Sujeeth’s untitled project.

The glimpse of Saripodhaa Sanivaaram was released yesterday on Nani’s birthday and received good response. This time Vivek Athreya has come out of his comfort zone and looks like he will be trying out a commercial movie with a unique point. 

After this, Nani signed his next two films with Venu and Sujeeth. Venu who rose to prominence after Balagam will be directing the Natural Star under Dil Raju productions and the movie has reportedly been titled Yellamma. It is also said to be a rural emotional drama.

Post this, a project with Sujeeth has been signed under DVV productions which will start after OG. It will be a big-budget project packed with stylish commercial elements and action. With such a diverse filmography and a unique lineup of projects, Nani has managed to create great buzz for his films.

https://twitter.com/DVVMovies/status/1761406385710117289?t=FW_5o95QXUVounL9R-O9WA&s=19

Nani32: A Landmark Project – Full Details Here

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Natural Star Nani’s next film Nani32 is officially Announced now . Natural Star Nani who is riding high with consecutive hits is presently starring in a unique actioner Saripodhaa Savinaavaram being made under the DVV Entertainment banner. The production house that offered Nani’s birthday special by unveiling a teaser has provided another pleasant surprise.

They announced Nani32 under the banner, offering a double treat on Nani’s birthday. Director Sujeeth will be helming the new movie to be bankrolled by DVV Danayya and Kalyan Dasari.Sujeeth who is making OG with Power Star Pawan Kalyan which is in the middle of the production will be joining forces with Nani for his next. This will go on floors, once Saripodhaa Savinaavaram is done with its shoot.

“It’s a Sujeeth film. After the POWER… Comes the LOVER #Nani32,” wrote Nani.The movie billed to be a witty action ride has been announced through a concept video. When a violent man turns non-violent, his world turns upside down. That’s the basic line story of the movie. It’s unique and intriguing at the same time.Nani 32 will be released in 2025.

The film is an record budget film in Nani career and as well as medium star hero film. The film is expected to be a big Game changer in Nani’s career.

OG vs Game Changer: Ram Charan Threatens Pawan Kalyan

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Ram Charan gained significant recognition with RRR worldwide. However, a recent film where he had an extended cameo appearance, Acharya, failed badly. Even though it wasn’t a movie where he was the main hero, fans were disappointed. They hoped that the game-changer movie would demonstrate Ram Charan’s market and capabilities. Originally planned for a 2023 release, the film’s shoot has been continuously delayed due to the entry of Indian 2. However, it’s still ongoing, with the entire shoot expected to be completed by June this year.

Until now, everyone expected Indian 2 to release in August or September. Gamechanger was likely to be pushed to 2025 or Christmas this year. But now, there’s a huge buzz that Indian 2 is coming in May, and a teaser with the release date announcement is expected in a few days. The Game Changer movie team is said to be considering September 27th for release.

OG vs Game Changer

On the same date, September 27th, OG was officially announced for release. DVV Danayya recently confirmed that Pawan Kalyan will join the shoot in May. The entire shoot will be completed by June. After post-production works begin, the movie will be released on September 27th as planned. The Pawan Kalyan films released before are different from OG. OG is a straight big-budget and heavy-action film that created a huge buzz with glimpses and posters.

On the other side, the Game Changer movie team is considering September 27th as an appropriate date for a pan-India release. Since both Shankar and Ram Charan have global recognition, the makers want the film to perform well in all languages. So, they are aiming for a blockbuster date for all languages.

If the Game Changer team sticks to September 27th, it will directly threaten Pawan Kalyan’s film. The OG vs Game Changer clash is on. The entry of Game Changer in this period will also have a direct effect on Devara, which was announced on October 10th. The release date is just two weeks apart from these films. Fans and even audiences want both Game Changer and RRR to clash. After RRR’s release, fans have been continuously fighting for credits. These clashes between Game Changer and Devara will decide who has the bigger market between NTR and Ram Charan with RRR.