Yami Gautam starrer Article 370 was released yesterday and opened with unanimous positive reviews and very good numbers. The film opened with Rs 6Cr nett in India and 9Cr worldwide on opening day gross which is extraordinary considering the film’s budget and starcast.
One of the biggest reasons for such good openings was the PVR INOX 99rs ticket offer on opening day which helped a large audience to view the movie first day. From today, regular prices will be applicable but word of mouth is positive and it will lead to higher collections. Day 2 collections are expected to be 30% higher than day 1 and Day 3 is expected to go bigger than day 1. The film heading towards Super hit status with this trend.
Directed by Aditya Suhas Jambhale, Article 370 stars Priyamani, Arun Govil, Vaibhav Tatwawadi, Skand Thakur, Ashwini Koul, KiranKarmarkar. The film revolves around counter-terrorism efforts in Kashmir after the abrogation of Article 370. The film was also boosted by Prime Minister Narendra Modi’s appreciation for showcasing the true story of the Kashmir insurgency and events that followed the change of status of Jammu & Kashmir in 2019.
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