National Award-winning actress Nithya Menen, who has carved a unique space for herself in South Indian cinema, has now begun a new journey as a producer. On Tuesday, she announced her own production house titled Keyuri Productions. She shared the news on her Instagram page along with a video unveiling the company’s logo.
Nithya said that making films is not just about telling stories, but about touching people at a deeper level. “From the very first day I began acting, that has been my intention. Now, as a producer, I will continue with the same purpose. Through my creative process, my goal is to bring about a transformation in those who watch my films,” she wrote in her post. In the logo video, she described ‘Keyuri’ as a formless entity born from the caves of the earth, carved by stone, and in love with light.
On this occasion, Nithya also recalled memories of her first Telugu film Ala Modalaindi, which recently completed 15 years. She shared that when they were making the romantic comedy, many people did not fully understand the film. After shoot days, the team would spend time together sipping Irani chai and chatting.
She fondly remembered director Nandini Reddy telling her during the shoot, “After this, you won’t be able to walk freely into a restaurant like this.” At the time, Nithya found those words amusing. She said she had wanted to continue doing small films and live a simple, free life, but Ala Modalaindi changed her life completely. Now, as she steps into production, she says she is moving forward with the same spirit and passion.
