HomeMovie NewsBlockbuster celebration for a non-blockbuster movie amuses many

Blockbuster celebration for a non-blockbuster movie amuses many

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The practice of conducting success meet for movies that are barely successful has been a constant spectacle for many years. This blockbuster celebration is not just limited to Tollywood but across industries as well. In many cases, success events are conducted right on the day of release for the sake of publicity and increasing footfalls.

Take the case of Allu Arjun’s Pushpa: The Rise. The film opened to amazing record-breaking numbers. However, post the initial blockbuster weekend, the film has hit a slump and is seeing lower occupancies and a fall in collections.

Pushpa has done well in other languages. But, in Telugu, there is not even a single territory that has achieved a breakeven mark and few territories are even expecting huge losses. The unit is trying hard to project the film as a blockbuster despite this. Multiple success meets are being conducted to ensure the same.

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The unit of Pushpa must take a leaf out of Prabhas’s Saaho. Saaho was a massive success in Hindi but failed to do the same in Telugu. The team, despite a blockbuster status in Hindi, chose to keep a low profile and accepted the reality. There were no blockbuster celebration and success meets for this action entertainer.

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