Icon Star Allu Arjun’s Pushpa that released last week had a great start at the box office. The film is especially doing great in other territories and had a solid start at the overseas market also. The film opened to mixed talk and average reviews. This, however, didn’t stop the movie from putting massive figures through the first weekend.
Post the weekend, however, the story has been totally different. For example, today, the noon shows started on a disastrous note in the Telugu States. Heading towards a heavy loss venture in Andhra Pradesh. While Allu Arjun’s Pushpa is going steady in many areas, the makers are reporting exaggerated figures much to the surprise of many. Especially in the case of Hindi, this action entertainer is performing much better than expected.
Despite this, the Hindi figures are being reported 30% more than actual collections. The same is the case with Malayalam and Tamil also. As per the trade circles, the actual numbers are being hiked for these versions as well.
In Telugu as well, the distributors are made to fudge the collections and report. Reportedly, they are including the GST returns and calculating different rents and terms in order to further bloat the collections.
Many industry insiders, and trade analysts have already expressed astonishment at these numbers.
Many of us already know the way Allu Arjun’s PR and digital team works. The team has played a pivotal role in managing trade people and declared Pushpa as a massive blockbuster with record revenue
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