Disney+ Hotstar is now free! In a major development, Disney+ Hotstar has announced that both Asia Cup and ICC Men’s Cricket World Cup will be made available as free-to-view to all mobile phone users. This is a revival plan from the OTT giant to recover from the subscribers’ loss it faced due to the rise of Jio Cinema.
After a record-breaking viewership for IPL 2023, Disney+ Hotstar has decided to lift the paywall for its mobile users specifically for these two matches. With this, well over 540 million mobile users across India will now have access to watch the Asia Cup and ICC Men’s Cricket World Cup for free, according to the company.
According to the official announcement, the decision to make Disney+ Hotstar free aims to democratize the game of cricket. With that, the company also plans to make both cricket and Disney+ Hotstar, the streaming platform, more accessible to the largest number of mobile users in India.
“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India, and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall ecosystem,” said Sajith Sivanandan, Head, Disney+ Hotstar.
Over the years, Disney+ Hotstar has emerged as a space, which is often known for huge viewership momentum for cricket game. Until date, the platform has received massive viewership for several games like Asia Cup 2022, ICC Men’s T20 World Cup 2022, ICC Women’s T20 World Cup 2023, and even the recently concluded India vs. Sri Lanka tournament. Let’s hope that this revival plan of Disney+ Hotstar works and the platform gets the viewership back on the track.
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