Pawan Kalyan’s Ustaad Bhagat Singh is set to face “double trouble” at the box office as the big sequel Dhurandhar 2 confirms a clash release on March 19. From paid premiere shows to opening day, the Power Star’s film will face tough competition.
No Solo Release for Ustaad Bhagat Singh
Ustaad Bhagat Singh was originally announced for March 26, but moved to March 19 after Toxic postponed to June. For a couple of days, there was buzz that Dhurandhar 2 would also postpone, giving Pawan Kalyan a solo release.
The Dhurandhar 2 team has condemned these rumors. They are releasing the trailer today, confirming no postponement. Now Ustaad Bhagat Singh must clash with Dhurandhar 2 in Telugu. As a sequel with massive existing craze, this creates a significant impact for the Power Star film.
The Premiere Strategy Shock
The second impact is about paid premieres. Ustaad Bhagat Singh is planning premieres on the 18th night at premium prices. Shockingly, the Dhurandhar 2 team is also scheduling early premieres on the 18th, with shows starting from 5 PM.
This means Dhurandhar 2 will already be playing in theaters before Ustaad Bhagat Singh shows even start. The Dhurandhar 2 team is doing this to secure a big show count and manage their long runtime.
Opening and Screen Count Impact
With Pawan Kalyan’s stardom, Ustaad Bhagat Singh will definitely get a big opening and benefit from the Ugadi holiday. But in such fierce competition, Word of Mouth (WOM) plays a crucial role.
Dhurandhar 2 will occupy many big screens, especially in Nizam, A-centers, and overseas markets. This will impact the opening of Ustaad Bhagat Singh somewhat. We have to see how these two biggies perform at the Telugu box office.