With its aggressive and unique promotions, Mad, the small film, has been making a lot of noise in the last few days. Everyone was caught by the youthful content in the promos, and the audiences were eager to see this movie in the theaters. With the help of positive response, the film has witnessed a significant jump in collections, and it is inching toward becoming a blockbuster.
Today’s noon shows and Matinee shows are much bigger than yesterday for the film, MAD and a few areas have reported almost double of yesterday’s collections and the advance bookings for today’s evening and night shows are also excellent. The film is heading towards a massive blockbuster as the collections on tomorrow will be bigger than today.
Mad, the film, got noticed with its aggressive promotions. The Producer of the film, Naga Vamsi, challenged to return the money if the audience doesn’t laugh in theaters and left everyone surprised. The trailer, which was launched by NTR, was highly entertaining. This crazy entertainer also features Director Anudeep in a unique role. The film received positive response from the paid premiers and first day morning shows, which is helping it to get good result at the box office.
Kalyan Shankar has written and directed this youthful entertainer. Narne Nithin, Ram Nithin, Sangeeth Shobhan, Sri Gouri Priya Reddy, and Ananathika Sanilkumar play the main roles in the film. MAD has adopted the paid premieres for promotional strategy, which is the latest trend in the Telugu film industry.
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