In a recent interaction, star producers Dil Raju, Naga Vamsi, and Mythri Ravi revealed that after Corona OTT business saved a lot of films. Most producers were safe due to the rise of OTT platforms and their willingness to purchase movie rights for good amounts. However, the rise of OTT has affected the satellite business. Now Telugu satellite and Hindi dubbing is not working like before and have completely crashed.
While OTT and audio rights are doing a good business some audio platforms have started corrections and negotiations. The OTT platforms have also gradually started changing their ways and have started corrections as several films and their buzz are not working as well as expected. Due to these changes, eventually audio and OTT deals have also been impacted.
While this is the case with digital and musical rights, overall non-theatrical business is not happening like before. The producers have become heavily reliant on the theatrical market. It is now mandatory for the film to do well theatrically for producers to be safe. The crashing non-theatrical business is now leading to budget revisions and even cancellations due to over budget films on paper.
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