Salaar was one of the most anticipated movies of 2023 and was expected to shatter records like KGF2 in all languages. The combination of Prabhas and Prashanth Neel was billed to be a massive success owing to its genre and the people behind it.
KGF2 was a record grosser in Karnataka and entered the all-time top-grosser list in Telugu states, Tamil Nadu, and Kerala. In Hindi markets also it managed to create a massive storm and the trade circles expected something similar with Salaar.
Salaar failed to live up to its expectations and excluding Telugu states, it did not even put decent numbers in South India. In other states also, Telugu versions collected more than the local versions and the film was a disappointment at Tamil, Kannada, and Malayalam markets.
Now the same seems to be repeating on OTT as well. Salaar is trending in Netflix’s top 10 only in the Telugu version and no other version is trending in that zone. This will surely be a big concern for the team as there is a part 2 coming up and OTT success in all languages is equally crucial.
We now need to see how it works for the Hindi audience once the Hindi version releases. The Hindi audience must connect more with part 1 to generate buzz for part 2. The Hindi streaming is expected to happen in February 3rd week.
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