The constant rise in movie ticket prices in Telangana and Andhra Pradesh has been a noteworthy trend over the past few years. Multiplex ticket prices in Telangana increased from ₹150 to ₹410 following the release of RRR. While this spike has benefitted select pan-India blockbusters, it has also put a significant financial strain on common moviegoers and impacted the performance of several big-budget films.
One of the most awaited movies, Pushpa 2: The Rule, is expected to raise ticket costs even further. According to reports, multiplex tickets may cost up to ₹500, while single-screen tickets are estimated to cost approximately ₹300. These rates are also reflected in Andhra Pradesh, establishing a new pricing standard for large releases.
While the immense buzz surrounding Pushpa 2 might justify these rates, the concern lies in the precedent it sets. Future big-budget releases adopting similar pricing strategies may struggle to draw audiences, particularly for films lacking Pushpa 2’s hype. The audience, already burdened by inflation, could start to avoid theaters, opting for OTT platforms or waiting for satellite releases instead.
Premium pricing for high-stakes films can raise short-term revenue, but the long-term sustainability of such increases is uncertain. If this trend continues, it may alienate a significant portion of the audience, limiting the industry’s total growth.
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