Ram Charan and director Buchi Babu Sana’s rural sports action drama Peddi has become 2026’s biggest Telugu business film. With each promotional update, the film’s craze continues to surge, driving massive demand in distribution circles.
Peddi Pre-Release Business Breakdown
The film is shattering pre-release records across all territories. Peddi’s overseas rights sold for ₹40 Cr, marking one of the biggest international deals for a Telugu film this year.
| Territory | Deal Value |
|---|---|
| Overseas | ₹40 Cr |
| East Godavari | ₹12.60 Cr |
| Nellore | ₹6.30 Cr |
₹200 Cr Business on the Cards
Peddi is on track to surpass ₹200 Cr in pre-release business for the Telugu version alone. Only a handful of films have achieved this milestone, cementing Ram Charan’s star power at the box office.
Second Single Rai Rai Raa Raa Releasing Today
After the chartbuster first single Chikiri Chikiri, fans await the release of the second single Rai Rai Raa Raa today. The music has been a major driver of the film’s pre-release buzz.