For top stars, one bad decision can impact their market and brand value significantly. This is why they are extra careful about who they work with and how their films are being promoted among various other factors. Suriya, on the other hand, has been lacking in this aspect compared to his contemporaries and has made many bad decisions continuously.
As he confessed recently, it started with a missed chance to work with Rajamouli. This was followed by the decision to release his recent good films like Jai Bhim and Soorarai Pottru /Aakasame Nee Haddura on OTT directly. Both these films would have been huge theatrical blockbusters and a solid comeback for Suriya.
This was followed by Etharkkum Thunindhavan in theatres which was a huge disaster. Post ET, he went ahead with the Siva project which turned out to be Kanguva. This period -fantasy action has emerged as the biggest failure in Kollywood history.
Suriya was in fact supported to do another movie with Sudha Kongara after Soorarai Pottru. While he liked the story, which was based on Hindi imposition, he chose not to do this film as it might impact his Bollywood pan-India project, Karna.
Now with the Kanguva debacle, Karna has been shelved and Sudha Kongara’s film has gone to Sivakarthikeyan who is in a great box-office form. These decisions from Suriya are continuously impacting his stardom.
