HomeMovie NewsOTT Platform drops pay per view strategy for RRR Movie

OTT Platform drops pay per view strategy for RRR Movie

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SS Rajamouli’s RRR is all set to make its digital premiere on 20th May. The excitement among fans to catch this blockbuster action flick is growing with each passing day.

The Hindi version will stream on Netflix while Telugu, Tamil, Malayalam, and Kannada versions will premiere on Zee 5. Zee 5 had initially planned for a pay-per-view model for the film. Many movie lovers were opposed to this step and claimed this will only deter the audience from watching the film again. This feedback seems to have reached the OTT platform

However, just before RRR digital release, Zee 5 has decided to cancel the pay-per-view model for the film. This Jr NTR and Ram Charan starrer will now be available to all the Zee 5 subscribers at no additional cost.

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Just 2 weeks ahead of its OTT release, the movie was been leaked online. An HD print of the Tamil version with subtitles has been leaked online. This also could be a reason behind the sudden change in plans. The movie was originally made in Telugu and was later dubbed in Hindi, Tamil, English, Kannada and Malayalam.

RRR’s digital rights fetched huge amounts for the makers and got them a record deal. Pen Studios had acquired the digital rights for this film which it later sold to Netflix for Hindi and Zee for other languages.

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