Allu Arjun’s Pushpa has been one of the biggest stories of recent times. The film has occupied the audience’s mind both online as well as offline. Coming to social media, the chartbuster songs of the film have brought out the creativity of netizens. An uncountable number of interesting videos and Instagram reels are being uploaded every day.
These songs especially in their Hindi versions have successfully captured the Hindi market. They have also become a great marketing tool for the film. The frequency of these videos and reels have now increased substantially. A number of celebrities, film actors, and even cricketers are performing these viral trends.
Every other day we could see some of the other famous personalities grooving to the ‘Srivalli’ song or imitating Allu Arjun’s mannerisms from the movie. While some kind of online traction for a successful movie is quite common, such a huge amount of attention from all the celebrities at once gave rise to rumours. According to reports, Amazon Prime as well as Team Allu Arjun are behind his sudden influx of reels. Allu Arjun’s Pushpa team has reportedly spent quite a handsome sum on this marketing gimmick.
Online promotions and endorsements are not a new way of promoting films or web series. However, when paid promotions go overboard, it can look unnatural. They can also take the shine away from all the hard work of the film’s unit. There have been many other and even bigger blockbusters than Allu Arjun’s Pushpa. But the way celebrity endorsements are happening, its surely is raising doubts in trade circles.
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