It is very well known to everyone that in the cinema industries most of the celebrities/ Star Heroes social media accounts will be handled by some PR teams or personal agency. It is natural to have a professional team for this kind of public interaction activities. However, the teams which have been handed over the responsibility should be cautious about the content they are posting on the Heroes accounts.
Because nowadays, a new trend has begun as the PR teams of celebrities are using their accounts to use for their own benefits. They know perfectly that the fans and followers will watch all the content on their hero’s account, so the PR teams are using the brand of stars for their personal gains.
Which is why in recent times, many of the celebrities accounts have been used for the selfish reasons of Heroes team like releasing the promotional content, Positive reviews on the films which are unnecessary.
The managers and PR individuals of Heroes are becoming producers or directors nowadays. That is the main reason for the usage of Star Heroes social media accounts for the publicity of their own movies. This kind of activities can benefit the teams of heroes, but, knowingly, or unknowingly, they can harm the reputation of the heroes.