Since 2013, on the occasion of 100 years of Cinema of India, the “Centenary Award” for the “Indian Film Personality of the Year” was instituted.
The annual award is presented to an Indian film personality for their outstanding contribution to the Indian Film Industry through their craft. This award consists of a Silver Peacock Medal, a certificate and a cash prize of ₹ 10,00,000.
Megastar Chiranjeevi has received this prestigious award in 53rd International Film Festival of India. Chiranjeevi getting this award is a much-needed recognition for his contribution to Indian cinema.
It was Chiranjeevi who has broadened the Telugu market and the movie watching culture was cultivated by him with his great charisma and graceful acting and dancing.
Great movie personalities like Rajinikanth, Amitabh Bachchan, Hema Malini etc. have received this award. Chiranjeevi once got taken aback by the lack of Telugu representation in this film festival. This award for him is a good turnaround and is a much-needed appreciation for the services Telugu cinema offered for Indian industry.
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