Mangalavaaram’s box office failure is a big shock. Before its release, the film had created a lot of positive buzz with its intriguing promos and posters, and with that help, the film did 13Cr theatrical business worldwide. The trade expected that the film would open massively at the box office. But their expectations did not come true.
What is more surprising is that the film received a watchable talk. When everyone thought it was enough for Mangalavaaram to achieve break-even and enter the profits, it did not happen. Mangalavaaram’s box office failure is a big shock to the trade.
The movie got an okay to decent talk from its early premiers and morning shows. Usually, with such relatively positive work, any film will work well at the box office, at least in mass stations, but the film did not work in any center as all the buyers ended up facing 45 – 50% losses.
That is why Mangalavaaram’s box office failure has come as a big shock to the trade. The trade failed to estimate the audience’s interest in the film, resulting in big losses. The ODI Cricket World Cup, which happened in November, also significantly impacted Mangalavaaram.
Mangalavaaram features Payal Rajput in the lead role, and it was released on the big screens this Friday. The film’s cast includes Ajmal Amir, Nandita Swetha, Sritej, Ajay Ghosh, and Shravan Reddy as vital characters. Ajay Bhupathi on A Creative Works and Swathi Reddy Gunupati on Mudhra Media Works collaborated to produce this rustic thriller.
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