Sankranthi is a time for joy, celebration, and festivities and one of the most enjoyed festivities are the movies of star heroes. Especially in the Telugu states and Tamil Nadu, the heroes are celebrated to great extents during Sankranthi. And there is no exception this time as well.
There is tight competition between the releases of this Sankranthi and everyone is eager to see who will emerge as the Sankranthi winner. Will it be the in-form Balayya, the Megastar Chiranjeevi or will Vijay’s Varisu steal the show? Ajith’s Thunivu is also scheduled to release this Sankranthi.
There have been some controversies lately regarding the release of Varisu in the Telugu states. Many are questioning producer Dil Raju’s intentions of releasing a Tamil dubbed film in competition with straight Telugu releases. Amidst all of this, some Telugu exhibitors are also showing keen interest in Varisu over NBK and Chiru’s films.
As the asking prices are very high for Chiru and Balayya’s movies, exhibitors are interested in taking Vijay’s film. This is mainly because of the guaranteed family audience and also the reasonable prices.
Vijay has always enjoyed a strong market in the Telugu belts and director Vamsi Paidipally knows the beats of the Telugu audience. Hence, theatre owners are compelled to believe that there is no risk in buying this film. There are also high chances of the film turning out to become a jackpot for the buyers.
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