Generally, Summer season is said to be the best season for the theater owners as every day the theaters are filled with a good number of audience as it is a holiday season for the students, also families will throng to the theaters. The heat in the Summer will also act in favor of the theater, as the audience will prefer sitting in AC for a few hours. But this year’s Summer Season is making the exhibitors suffer to even collect the amounts of rent.
So, for all the above mentioned reasons, summer is considered as best season for any movie to have a long run. This is the reason the Summer is always packed with continuous movies and especially Star Heroes will try to release their movies in this season to get the advantage of holidays. However, this year the situation is different as no big hero has released the film in Summer.
Due to no big film releasing and the movies of which have released failing to hold in the weekdays, this year’s Summer has become the worst ever season for the Telugu Film Industry.
The theater owners have suffered a lot because of this reason, they normally have high hopes for summer because big movies are released in this season, but as said above, no big movie released in this year until now, which is making the exhibitors suffer even to get the rents of the theaters.
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