HomeMovie NewsDunki - Reviews and audience WOM are very crucial

Dunki – Reviews and audience WOM are very crucial

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Dunki Reviews and audience WOM are very crucial. It is widely known that Shah Rukh Khan’s latest film, Dunki, will be released in theaters worldwide tomorrow. The reviews and audiences’ WOM are very crucial for the movie. If it was a commercial film like Pathaan or Jawan, even an average or decent word of mouth could have worked big at the box office, as we have already seen. 

But films like Dunki, which offer only content and not mass masala entertainment, need great reviews and unanimous positive word of mouth from the audience to put massive numbers at the box office. Dunki Reviews and audience WOM are very crucial.

All five films of Rajkumar Hirani have opened with unanimously positive reviews and responses. Shah Rukh Khan fans expect the same for Dunki, and for Dunki, there is also a big film, Salaar, in competition, which is a significant action film.

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Commercially, there is no risk for the Producers of Dunki as both Raj Kumar Hirani and Shahrukh Khan are the makers. The film’s budget is just 85Cr without the remuneration of the actor and director. The nontheatrical business is done for 240Cr, so financially, there is no pressure on anyone for Dunki.

But it should collect big numbers like Pathaan and Jawan at BO to prove the movie is a success at the box office. For that, early reviews and talk are critical. 

The film is aiming around the 35Cr range opening in India on day one, and as far as the overseas is concerned, a 3M+ start is expected by the trade. Overall, around 65Cr worldwide gross is being predicted on the opening day.

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