Dil Raju is targeting Prabhas’s Salaar in Nizam. The noted producer and distributor tried to grab earlier film Adipurush and his upcoming movie Salaar Nizam rights, but as the quoted prices were so high he could not get them. Also, now producers have an option of Mythri movies in Nizam for big films, so they sold the movie to Mythri movies in Nizam for a more significant price. Now, the buzz is that Dil Raju is releasing Shah Rukh Khan’s Dunki in Nizam, and wants to show his strength in Nizam with this. He is targeting Prabhas’s Salaar in Nizam as it is getting released in competition with SRK’s film.
A Cold War is happening between the Mythri and Dil Groups in distribution. If the Family Star Producer gets to release Dunki in Nizam, then he will hold a good number of theatres, which will affect Salaar. Now, we will have to wait and see what the after-effects would be by targeting Prabhas’s Salaar in Nizam.
Theatrical rights of Salaar were one of the most sought-after ones in Tollywood; as expected, the buyers had lined up for it. Mythri Movie Makers have bought the Nizam rights for 65Cr NRA, and an agreement has been signed. Mythri, who had recently entered Nizam distribution, had acquired Prabhas’ earlier film- Adipurush. Mythri is planning a massive release for the film starting midnight shows from 12 am, provided they receive the permissions.
Salaar Telugu States Business:
Coming to Salaar business in Telugu states it has been done in a terrific range. The Nizam rights of the film are sold for 65 Cr NRA bought by Mythri Movies. Ceded rights are bought by Abhishek Reddy 27 Cr. Uttarandhra rights bought for 20.4 Cr. East Godavari rights were bought for 13.6 Cr. Guntur rights were bought for 12 Cr. Nellore rights were bought for 6.3 Cr: West Godavari and Krishna in final talks. The business of these two areas is expected to be around 19 Cr.
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