Devara, the latest Telugu action drama starring Jr. NTR ,directed by Koratala Siva, has made waves both at the box office and on OTT platforms. The film, which began streaming on November 8, quickly soared to the #1 trending position, driven by its compelling storyline, coastal backdrop, and Jr. NTR’s intense performance. Devara has already grossed an impressive 420 crore INR worldwide, cementing its place as one of Tollywood’s top-grossees.
While the film was a huge success in Telugu-speaking regions, it struggled to gain traction in Tamil and Malayalam markets, making the OTT response critical to maintaining its momentum. However, initial feedback from streaming viewers has been mixed. This may have an impact on the buildup to Devara’s planned Part 2, as public enthusiasm on streaming platforms frequently affects a film’s overall success nowadays.
Adding to the anticipation, the Hindi-dubbed version of Devara is set to release on streaming platforms in the third week of November. Although the film opened well in Hindi-speaking areas during its theatrical run, it did not sustain high numbers over time. A strong OTT performance in Hindi could help revitalize interest, potentially broadening the film’s fanbase.Overall, Devara’s performance highlights the importance of multi-language and OTT reach, for pan-India projects aiming for national impact.
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