The Telugu film industry has given several landmark pan-India projects in recent years and many others are in the pipeline. With the Baahubali franchise, Tollywood set a benchmark in terms of grandeur and big releases. Needless to say, Baahubali required a massive budget and it did pay off in terms of massive collections world over.
Telugu film industry has also seen movies like RRR, Radhe Shyam, Saaho, Sye Raa Narasimha Reddy, and Pushpa among others which required big budgets. While some movies gave great returns, others didn’t.
The success ratio in the industry is very less and recently most of the tier 2 Heros have failed at the box office. Even top hero films also struggled but the producers are not compromising on budgets. The main reason is non-theatrical rights even medium-budget films are Doing more than 40Cr business.
In the Telugu industry, 60Cr – 70Cr has now become a medium-budget film. For big star films the minimum budget is 200Cr now as heroes themselves are taking close to 100Cr remuneration. This has put the producers in a fix as the success rate still remains low while budgets are growing day by day.
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