Production, distribution, and exhibition are three vital parts of the film trade. Several producers in Tollywood and other industries have invested heavily in gaining control in all three aspects of the film business. Dil Raju, Suresh Babu, and Allu Aravind are some of the top film personalities who have a great command of all three aspects. And now, Mythri Movie Makers are soon joining this club.
Mythri Movie Makers also are looking to expand the horizon and will be entering into the theatres business soon. The production house recently joined the distribution business with Waltair Veerayya and Veera Simha Reddy. Mythri Movie Makers have worked on several Tollywood biggies and have their names associated with almost all the top heroes.
Now, Naveen Yerneni and Ravi Shankar from Mythri are entering the theater business so they are planning to hold theatres in all territories. At the moment, they are planning to construct a multiplex in Guntur. They are also in plans to take the theatres for lease to ensure they have a good hold of theatres.
The production house has recently confirmed the big-budget pan-India multistarrer featuring Prabhas and Hrithik Roshan. Apart from that, they have films like Vijay Deverakonda’s Kushi, Pushpa: The Rule, RC 16 along with some small to medium-range movies. With such a lineup, it will be great to have some theatres under their control so that exhibition and screen allotment doesn’t become a problem in the future.