Sankranti season has been one of the most awaited seasons for TFI for many years. The audience also eagerly awaits Sankranti Tollywood Movies throughout the year. The festive season, over the years, has given a number of blockbusters and industry Hits and has emerged as a highly profitable period.
However, this Sankranti has been a different story altogether. After 10 years not even a single release managed to get past the Rs 50 crore share mark. If we just go back a decade, In 2012 Businessman and Bodyguard were the Sankranti Tollywood movies. The combined share of the two films was close to Rs 60 crores. From 2012 onwards Sankranti season Tollywood movies have collected Rs 50Cr+ shares, Rs 100Cr+ shares.
Few festive seasons have even given Rs 300 crores and even Rs 450 crores combined shares of all releases. This time though all records were expected to be shattered with Sankranti Tollywood Movies for 2022 being RRR, Radhe Shyam, and Bheemla Nayak.
However, as fate would have it, all the movies had to be pushed due to Covid and limited theatre occupancy. This led to a new crop of Sankranti releases such as Bangarraju, Rowdy Boys, Hero, Super Machi.
All these movies failed to set the box office on fire and the combined share of all films is less than Rs 50 Crore. These four movies had a combined share of around Rs 40 crores with 90% of that coming from Bangarraju alone.
The failure of these films hence shattered a long-standing success streak of Sankranti Tollywood Movies
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