Naga Chaitanya‘s upcoming mythological thriller Vrushakarma is already making waves in trade circles well before its theatrical release. The ambitious project, directed by Karthik Dandu with story by acclaimed filmmaker Sukumar, has generated strong excitement with its impressive pre-release business becoming a major talking point in the industry.
Non-Theatrical Rights Command Premium
According to trade buzz, Vrushakarma has reportedly secured a massive ₹50 crore-plus deal for its digital and satellite rights. At a time when the non-theatrical market remains challenging, such a deal reflects the confidence streaming platforms and broadcasters have in the film’s potential. The lucrative non-theatrical package underscores the market’s faith in the film’s content and star value.
Overall Business Crosses ₹100 Crore Mark
The film is also expected to cross the ₹100 crore mark in overall pre-release business, including theatrical and non-theatrical rights. Achieving such a milestone is reserved for only a handful of actors, making it a significant achievement for Naga Chaitanya and marking a career-best pre-release deal for the actor.
Apart from the lucrative non-theatrical deals, the film’s theatrical rights are reportedly witnessing strong demand across various territories. Trade circles believe Vrushakarma has the potential to emerge as one of the biggest commercial ventures in Naga Chaitanya‘s career.
Sukumar Factor Adds Market Weight
Produced by BVSN Prasad under Sri Venkateswara Cine Chitra in association with Sukumar Writings, Vrushakarma features Naga Chaitanya in a treasure hunter role alongside Meenakshi Chaudhary. The combination of Sukumar‘s screenplay expertise—known for blockbusters like Pushpa and Rangasthalam—and Karthik Dandu‘s direction has added significant weight to the project’s market appeal.
The mythological thriller has completed multiple shooting schedules. With the makers currently eyeing a December 2026 release, expectations surrounding Vrushakarma continue to rise. If the ongoing trade buzz translates into box office success, the film could become one of the biggest highlights of the year.
