Ustaad Bhagat Singh’s USA theatrical rights were sold for ₹10 Cr. Looking at this, trade analysts initially felt breakeven would be easy, as it was valued at around $2.3M–$2.4M. OG collected over $3M from premieres alone. Even though the film doesn’t carry the same craze as OG, an average talk was expected to be enough for it to reach breakeven.
Lowest Premieres Ever for a Pawan Kalyan Film
Shockingly, the pre-sales of Ustaad Bhagat Singh in the USA indicated the lowest buzz ever for a Pawan Kalyan film. The premieres opened to less than a $500K start. With poor reviews and negative WOM from early shows in the USA, the film crashed after premieres drastically.
Buyers Face Massive Losses
In just 2 days, the USA collections stand at around $600K. With breakeven set at $2.4M, there is now almost no chance for the film to even reach $1M. Given the poor performance, buyers who invested heavily in the theatrical business are likely to face more than 60% losses.
The film’s disastrous USA run reflects the importance of pre-release buzz and strong word-of-mouth in overseas markets.