In the film industry, there are certain sentiments that the filmmakers or heroes follow compulsorily. The ‘9’ sentiment is continuously going around in Tollywood business circles. Whenever the makers quote or distributors offer prices, they aim to bring the total count to 9.
For example, Chiranjeevi’s film, Mana Shankara Vara Prasad Garu Andhra, has a ratio of ₹63 Cr → 6 + 3 = 9, while Balakrishna’s Akhanda 2 Andhra has a ratio of ₹54 Cr → 5 + 4 = 9.
Not only for business, but also for other things, such as promotions, the Tollywood producers or movie follow the 9 sentiments.
Which is why, if you observe, almost all updates of Telugu movies, be they big movies or small movies, come at 4:05 PM, 5:04 PM, 11:07 AM, 6:03 PM, or something like that.
As far as the cinegoers remember, this particular sentiment got popular with the ultimate Sankranthi-2020 clash between Mahesh Babu’s Sarileru Neekevvaru and Allu Arjun’s Ala Vaikunthapuramulo.