The Telugu film industry has seen a surge in big-ticket movies, with productions like RRR and Kalki 2898 AD opting for premium ticket prices, ensuring substantial recoveries. However, the upcoming Pushpa 2 appears to be setting a new and concerning benchmark. Reports indicate that premiere ticket prices in Telangana are reaching an unprecedented ₹1200. Even for the opening weekend, ticket rates in both Telangana and Andhra Pradesh are expected to exceed ₹500, causing discontent among audiences and fans alike.
While occasional price hikes for major films are understandable, the current trend of excessive pricing could have adverse effects. The combination of frequent big-budget releases and inflated ticket costs might deter audiences, leading to a significant drop in footfalls. With the growing influence of OTT platforms, cinema attendance is already under pressure, and such pricing strategies could further alienate the average moviegoer.
This unsustainable approach raises concerns about the industry’s long-term viability. If viewers spend all of their entertainment budgets on a single blockbuster like Pushpa 2, how can they afford to see other films released at the same time? Theatres, which are already dealing with a number of disappointing films, may suffer extra financial difficulties.
To keep the industry healthy, stakeholders must strike a balance. Reasonable pricing, combined with high-quality content, is critical to keeping viewers and preserving the survival of theaters and independent films. Without action, this trend could undermine the basic foundation of Telugu cinema.
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