Telugu cinema box office has become unpredictable for the producers, distributors and trade pundits. Unexpected small budgeted movies with new talent are getting good collections, but movies with seasoned cast and crew are bombing.
This has been the case for Telugu box office since the second half of this year. Movies like Ghost, Thank You, The warrior, Ginna, Macherla Niyojakavargam, Itlu Maredumilli Prajaneekam etc. crashed, but small movies with new talent like Sudigali Sudheer’s Gaalodu Or horror movie Masooda Or dubbed films Kantara/Love Today had a blockbuster blast at box office.
The taste of audiences is changing at rapid pace, especially post COVID-19. YouTube stars and such type of content like in Love Today are getting more response from youth. Movies with established directors like Praveen Sattaru Or Vikram Kumar haven’t opened at all. Even the trailers aren’t bringing audiences to theaters, as Ghost of Nagarjuna had a slick action in the trailer itself.
This dilemma is now haunting the industry. There is some resistance in Telugu template entertainment. Tier 2 stars and tier 3 stars aren’t being received well. OTT also happens to be one of the culprits.
This is a transformative time for all the stakeholders, and we hope that the much-needed changes are made to save Telugu cinema.
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