Suriya has been on fire recently in the OTT space, with back-back OTT success in the form of Soorarai Pootru in 2020 and Jai Bhim in 2021. The two top-rated Indian films on IMDb both belong to Suriya. Soorarai Pootru with a 9.1, and Jai Bhim with 9.3.
As much as Suriya would love this, he will also be craving for a theatrical release. He has had no theatrical release for over 2+ years. Just when it was time for Etharkkum Thunindhavam to release, it is postponed again due to COVID-19. Even Megastar Chiranjeevi’s Acharya has been postponed from February 4th to April 1st.
The film has been postponed from 4th February. The new release date will be announced soon.
Suriya will also have an added advantage when the film is finally released in theatres due to the added OTT exposure. We have seen Youtube audiences translate into theatre audiences. It will be much easier to convert OTT audiences into theatre audiences.
Etharkkum Thunindhavam is a romantic comedy entertainer. The film also stars Priyanka Arul Mohan and Sathyaraj in prominent roles. Pandiraj who has also directed some blockbuster commercial entertainers, is the director of the film. R. Rathnavelu is the cinematographer of the film, and D. Imman is the music director of the movie.
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