The current trend in the Telugu Film Industry is very different from what it was before. Due to the advent of OTT platforms, the audiences need to find the film worthy enough for them to step out of the comfort of their homes and go to the theatres.
While big budget films and star hero-backed ventures will somehow make a considerable amount of money, it is the small and medium budget films that are either a complete hit or a complete miss. While some small budget films are crashing on Day 1 itself, some are achieving breakeven by 3 days itself.
Because the budget of the film is considerably less, the theatrical rights are quite low. Therefore, if the film gets positive word of mouth, it will easily break even at the box office. But, if it gets negative word of mouth, it will crash unanimously as it is not a star-driven vehicle. Small and medium-budget films are both a boon and a curse.
Some examples of this phenomenon are the successes of Bimbisara and Sita Ramam. Bimbisara broke even on Day 3 itself while Sita Ramam took a little while longer due to a non-Telugu lead pair. It is now running strong on weekdays too. Now the recently released Karthikeya 2 is already collecting profits today. It is also heading towards a blockbuster in Bollywood.
In complete contrast, there have been disasters like Thank You, Ramarao on Duty, and Macherla Niyojakavargam. While Macherla and Ramarao On Duty had decent opening day numbers, Thank You crashed on Day 1 itself.
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